PROSPECTS AND OPPORTUNITIES
Digestive remedies market faces slowdown, boosted by exclusion of OTC-like drugs from public health insurance
Retail value sales of digestive remedies are expected to increase in current terms over the forecast period, while stagnating at constant 2025 prices. From 2026 onwards, the healthcare market is expected to move beyond the post-pandemic rebound, entering a phase of slower overall growth.
Private label expansion intensifies price competition - established brand Seirogan looks to differentiate with experience value and survey-based promotion
As private label OTC products continue to expand across drugstores and dispensing pharmacies, price competition is intensifying. Chains such as MatsukiyoCocokara and Nihon Chouzai have broadened their private label offerings in key categories like probiotics and anti-diarrhoeals, challenging established brands to differentiate beyond pricing.
Switching to OTC and promoting self-medication key to market expansion
Amid growing pressure on Japan’s public health insurance system, government policy is increasingly encouraging consumers to manage minor health issues independently. This shift is elevating the role of the over-the-counter (OTC) market, particularly as OTC switch products - those formerly available only by prescription - become more accessible.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Japan?
- Which are the leading brands in Digestive Remedies in Japan?
- How are products distributed in Digestive Remedies in Japan?
- How has the regulatory and operating environment for Digestive Remedies changed in Japan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Japan - Category analysis
KEY DATA FINDINGS
Digestive remedies sales bolstered by rising unit prices
Seirogan retains lead, while Travelmin continues anime collaboration and Aneron dispels supply concerns
New OTC strategy: alleviating hay fever symptoms through gut health improvement
Digestive remedies market faces slowdown, boosted by exclusion of OTC-like drugs from public health insurance
Private label expansion intensifies price competition - established brand Seirogan looks to differentiate with experience value and survey-based promotion
Switching to OTC and promoting self-medication key to market expansion
Consumer Health in Japan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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