PROSPECTS AND OPPORTUNITIES
Promising outlook for digestive remedies
Digestive remedies are expected to report steady growth and will remain among the best performers in the OTC segment during the forecast period, as seen in recent years. Italians are expected to lead increasingly hectic lifestyles in the forecast period and as a result could suffer from higher stress levels and related gastrointestinal issues, including heartburn, abdominal pain, bloating, diarrhoea, digestive difficulties and constipation.
Product developments to centre on fast-acting formulas, convenience and discretion
The development of digestive remedies is expected to be driven by an increasing focus on the overall consumer experience, with an emphasis on efficacy, tolerability and ease of use. Companies are already investing in these key parameters, working on formulations that guarantee rapid and long-lasting relief, but are also well tolerated by a wide range of people.
Holistic approach to wellbeing brings plant ingredients into mainstream product development
During the forecast period, digestive remedies with natural ingredients are expected to gain increasing importance in the Italian market, responding to a growing demand for solutions in line with a holistic approach to well-being. This trend no longer concerns only companies traditionally linked to natural products but also involves large pharmaceutical groups with a strong scientific focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Italy?
- Which are the leading brands in Digestive Remedies in Italy?
- How are products distributed in Digestive Remedies in Italy?
- How has the regulatory and operating environment for Digestive Remedies changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Italy - Category analysis
KEY DATA FINDINGS
Stressful modern lifestyles and ageing population drives strong sales of digestive remedies
Opella Healthcare Italy leverages leading position with portfolio of well-known brands
Pharmacies lead as main choice for ageing population whilst younger generations opt to buy online
Promising outlook for digestive remedies
Product developments to centre on fast-acting formulas, convenience and discretion
Holistic approach to wellbeing brings plant ingredients into mainstream product development
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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