PROSPECTS AND OPPORTUNITIES
Age and need-specific marketing key for future growth
Retail value sales of digestive remedies are expected to rise over the forecast period. Growth is set to be driven by rising consumer awareness of digestive health, an ageing population, and the increased prevalence of gastrointestinal conditions.
Digitalisation growing in importance for product recommendation
The digestive remedies category is undergoing a digital transformation, with innovations in product formulation, packaging, and consumer engagement. Smart packaging with QR codes linking to usage guides and symptom trackers is becoming more common, as it resonates with the UK consumers need for information.
Digestive remedies intrinsically connected to holistic wellness
The digestive remedies category is increasingly aligned with broader health and wellness trends. Consumers are seeking natural and holistic solutions, prompting brands to introduce herbal and probiotic-based products.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in United Kingdom?
- Which are the leading brands in Digestive Remedies in United Kingdom?
- How are products distributed in Digestive Remedies in United Kingdom?
- How has the regulatory and operating environment for Digestive Remedies changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in the United Kingdom - Category analysis
KEY DATA FINDINGS
Targeted communication boosts sales of digestive remedies
Portfolio diversity helps Reckitt Benckiser to maintain leadership
Convenience helps to drive e-commerce dynamism
Age and need-specific marketing key for future growth
Digitalisation growing in importance for product recommendation
Digestive remedies intrinsically connected to holistic wellness
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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