PROSPECTS AND OPPORTUNITIES
Several factors point towards a bright outlook for digestive remedies
Sales of digestive remedies will likely continue to be driven by the impact of widespread stress among the general population (due to Russia’s ongoing war) which is leading to digestive problems. Sales should also benefit from the unhealthy diets and more sedentary lifestyles of many consumers in Ukraine.
Smaller categories projected to post some of the strongest growth rates
Motion sickness remedies is projected to be the most dynamic category in digestive remedies over the forecast period. The category was hard hit during the review period, first by COVID-19 restrictions which limited travel opportunities and subsequently by the knock-on effects of Russia's invasion of Ukraine.
Herbal/traditional products seen as a bright spot in the future of digestive remedies
Herbal/traditional digestive remedies are expected to see growing demand from consumers since they are perceived to be effective but without the side effects of standard medicines. Ukrainians have a strong history of self-medicating themselves with products such as herbal tea (eg with dill seeds, camomile) but with lifestyles becoming busier and convenience preferred, traditional medication is losing its appeal, especially with younger consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Ukraine?
- Which are the leading brands in Digestive Remedies in Ukraine?
- How are products distributed in Digestive Remedies in Ukraine?
- How has the regulatory and operating environment for Digestive Remedies changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Ukraine - Category analysis
KEY DATA FINDINGS
Digestive remedies on the slow path to recovery
Unhealthy diets and investment in advertising fuelling demand for diarrhoeal remedies and digestive enzymes
Russia’s war continues to cast a shadow on sales of paediatric digestive remedies
Several factors point towards a bright outlook for digestive remedies
Smaller categories projected to post some of the strongest growth rates
Herbal/traditional products seen as a bright spot in the future of digestive remedies
Consumer Health in Ukraine - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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