PROSPECTS AND OPPORTUNITIES
Positive outlook for digestive remedies due to poor dietary habits
Over the forecast period, digestive remedies in Vietnam is projected to maintain strong retail current value growth in Vietnam. This will be supported by the increase in travel, as well as ongoing health concerns.
Increasing trend towards prevention might hamper growth of digestive remedies
The pandemic has significantly raised consumer awareness of the importance of health and preventive measures. Many Vietnamese consumers have been returning to a more active lifestyle, similar to that before the pandemic, participating in various sports and physical activities in line with the health and wellness trend.
Local players likely to focus on herbal/traditional products to differentiate from international competitors
International brands continued to lead digestive remedies in Vietnam at the end of the review period. Key players, such as Beaufour-Ipsen International (Smecta), Janssen-Cilag Ltd (Imodium), and Sanofi-Aventis Vietnam Co Ltd (Sorbitol) market the benefits of their digestive remedies in pharmacies by using point-of-sale advertising or sales representatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Vietnam?
- Which are the leading brands in Digestive Remedies in Vietnam?
- How are products distributed in Digestive Remedies in Vietnam?
- How has the regulatory and operating environment for Digestive Remedies changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Vietnam - Category analysis
KEY DATA FINDINGS
Digestive remedies records slower growth, yet still a strong performance in 2024
Increasingly stressful modern lifestyles contribute to the strong performance of antacids
The hotter weather and ageing lead to increasing cases of digestive problems
Positive outlook for digestive remedies due to poor dietary habits
Increasing trend towards prevention might hamper growth of digestive remedies
Local players likely to focus on herbal/traditional products to differentiate from international competitors
Consumer Health in Vietnam - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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