PROSPECTS AND OPPORTUNITIES
Bright outlook for personal luxury as Poland sees signs of an economic recovery
Personal luxury is seen to have a bright future with overall sales set to see healthy gains in value and volume terms. Super premium beauty and personal care, luxury timepieces and luxury jewellery are anticipated to be among the most dynamic categories on the market, driven by the ever-growing trend of premiumisation, as well as the increasing purchasing power of younger Poles.
Sustainability concerns expected to have a growing influence on new product development
Sustainability is becoming increasingly important to Polish consumers, particularly in the realm of luxury leather goods, with many people looking for more eco-friendly and animal-friendly options than traditional luxury leathers. Additionally, rising concerns over the mining of natural diamonds for fine jewellery could also lead to more jewellers choosing to use lab-grown diamonds.
Digitalisation set to influence the future development of personal luxury
Virtual try-on technology is becoming increasingly popular among online luxury eyewear retailers in Poland, including Wokularach.pl, Alensa.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Poland?
- Which are the leading brands in Personal Luxury in Poland?
- How are products distributed in Personal Luxury in Poland?
- How important is tourism in evaluating demand for Personal Luxury in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Poland - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Bright outlook for personal luxury as Poland sees signs of an economic recovery
Sustainability concerns expected to have a growing influence on new product development
Digitalisation set to influence the future development of personal luxury
Luxury Goods in Poland - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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