PROSPECTS AND OPPORTUNITIES
Growing demand for sustainable personal luxury over the forecast period
Personal luxury in South Africa is predicted to record a 6% current value CAGR (2025 constant value CAGR of 2%) over the forecast period, reaching a total value of ZAR13.7 billion by 2030.
Luxury brands adopt blockchain practices for supply chain transparency
Key personal luxury players in South Africa, including fashion houses, premium fragrance producers, and luxury eyewear manufacturers, are poised to enhance consumer engagement through a combination of exclusivity, personalised experiences, and product innovation over the forecast period. With the number of affluent consumers in South Africa (with a net worth above USD1 million but below USD5 million) set to reach 58,000 in 2030, up from 47,000 in 2025, and domestic and inbound tourism projected to increase by 6% annually, industry players will focus on tailoring offerings to reflect local cultural nuances while maintaining the aspirational values associated with their brands.
Luxury retailers to increasingly adopt omnichannel approach to boost sales
The personal luxury retail landscape in South Africa is set to experience significant transformative growth over the forecast period, fuelled by expanding affluence and shifting consumer preferences. South Africa has emerged as a premier shopping destination for affluent consumers from across the continent.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in South Africa?
- Which are the leading brands in Personal Luxury in South Africa?
- How are products distributed in Personal Luxury in South Africa?
- How important is tourism in evaluating demand for Personal Luxury in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in South Africa - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Growing demand for sustainable personal luxury over the forecast period
Luxury brands adopt blockchain practices for supply chain transparency
Luxury retailers to increasingly adopt omnichannel approach to boost sales
Luxury Goods in South Africa - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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