PROSPECTS AND OPPORTUNITIES
Significant developments in retail landscape expected to support sales of personal luxury in Thailand over forecast period
The outlook for personal luxury in Thailand is extremely positive over the forecast period, with value sales growth (at constant 2024 prices) set to outperform the review period average. Demand will be driven by both affluent domestic individuals and international arrivals.
E-commerce to become increasingly popular channel for personal luxury
The constraints of geographic distance are being reduced by online platforms and social media, which will continue to have a strong influence on fashion trends among younger consumers, such as millennials and Generation Z. While store-based boutiques remain the key channel, as many consumers still like to try on personal luxury items before making a purchase, physical outlets are facing growing pressure from e-commerce.
Brands’ long-term strategies to include sustainability and ethical luxury
As Thai consumers are becoming increasingly conscious of sustainability and ethical practices, brands are likely to focus more on highlighting these aspects of their personal luxury products in their communication; for example, eco-friendly/vegan/ fur-free/leather-free bags, apparel made from upcycled materials, refills for super premium beauty and personal care, or items in eco-friendly package such as paper/glass material, are all likely to feature in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Thailand?
- Which are the leading brands in Personal Luxury in Thailand?
- How are products distributed in Personal Luxury in Thailand?
- How important is tourism in evaluating demand for Personal Luxury in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Thailand - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Significant developments in retail landscape expected to support sales of personal luxury in Thailand over forecast period
E-commerce to become increasingly popular channel for personal luxury
Brands’ long-term strategies to include sustainability and ethical luxury
Luxury Goods in Thailand - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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