PROSPECTS AND OPPORTUNITIES
Personal luxury sales set to rise
Sales of personal luxury are expected to increase at a CAGR of 7% in current value terms (4% CAGR at 2024 constant prices) over the forecast period to reach BRL25.2 billion.
Digitalisation trends to continuously reshape retailing
Personal luxury multibrand e-commerce platforms are expanding, as they offer a more diverse range of options on the same site compared to competitors. These marketplaces also bring the advantages of globally managed inventories and help brands with the complex logistics.
Younger consumers drive green growth and social consciousness within personal luxury goods
The traditional appeal of personal luxury goods as a status symbol has only low relevance for Brazil’s younger generations, who are more connected to the digital environment, streetwear, sustainability and experiences. The connection of younger consumers with sustainability in its multiple forms means brands must take corresponding actions to capture the attention of purchasers with such concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Brazil?
- Which are the leading brands in Personal Luxury in Brazil?
- How are products distributed in Personal Luxury in Brazil?
- How important is tourism in evaluating demand for Personal Luxury in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Brazil - Category analysis
KEY DATA FINDINGS
Digitalisation trend accelerates throughout all segments of designer apparel and footwear
Luxury eyewear sees new technology advance, with AI offering potential for progress
Store-based outlets remain most important distribution channels for luxury jewellery
Luxury leather goods sees greater focus on sustainability and personal investment
Younger generations seek luxury wearables with broad range of tracking metrics
Luxury timepieces become smarter and greener
Second-hand and hybrid products become more prevalent within luxury writing instruments and stationery
Super premium beauty and personal care benefits from digitalisation and social media trends
Personal luxury sales set to rise
Digitalisation trends to continuously reshape retailing
Younger consumers drive green growth and social consciousness within personal luxury goods
Luxury Goods in Brazil - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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