PROSPECTS AND OPPORTUNITIES
Sustainable and ethical practices to influence consumers’ purchasing decisions
Over the forecast period, sustainability is set to become an increasingly vital driver shaping personal luxury in Brazil. Consumer awareness and demand for transparent sourcing and ethical production practices will grow substantially, particularly among younger, digitally native demographics who prioritise environmental and social responsibility alongside product exclusivity.
Luxury brands to increasingly focus on personalisation
Innovation in product development and storytelling will likely be a cornerstone of personal luxury's growth. Brands are harnessing digital tools to deliver immersive, personalised experiences that resonate with both established affluent consumers and younger, socially-conscious demographics.
Luxury retailers must adapt with enhanced experiences and digitalisation
Personal luxury retailing in Brazil is projected to undergo significant evolution over the forecast period, driven by a combination of enhanced physical retail experiences and ongoing digital transformation. Apparel and footwear specialists, particularly those with a distinctive Brazilian cultural and design identity, are expected to consolidate their importance, especially as designer apparel and footwear (ready-to-wear) holds the highest value share in personal luxury.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Brazil?
- Which are the leading brands in Personal Luxury in Brazil?
- How are products distributed in Personal Luxury in Brazil?
- How important is tourism in evaluating demand for Personal Luxury in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Brazil - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Sustainable and ethical practices to influence consumers’ purchasing decisions
Luxury brands to increasingly focus on personalisation
Luxury retailers must adapt with enhanced experiences and digitalisation
Luxury Goods in Brazil - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORT DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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