PROSPECTS AND OPPORTUNITIES
Sustainability to influence product development through innovation
Personal luxury in Germany is poised for significant growth, driven by an intensification of sustainability trends that will reshape value performance across various categories. By 2030, personal luxury is predicted to record a current value CAGR of 3% (2025 constant value CAGR of 1%) over the forecast period, reaching EUR17 billion in sales.
Adoption of advanced technology as part of transparent and ethical practices
Personal luxury players in Germany are likely to prioritise a blend of authenticity, sustainability, and customisation to attract discerning consumers over the forecast period, with a particular emphasis on bespoke offerings. These bespoke offerings will extend beyond traditional craftsmanship to include tailormade fragrance compositions, personalised beauty regimens endorsed by dermatological research, and luxury wearables designed to merge technology with elegance.
Luxury department stores and e-commerce to remain major channels
Personal luxury in Germany is set for a period of steady growth over the forecast period, driven by shifting consumer preferences and retail innovations. Luxury department stores are expected to remain pivotal in the retail landscape, especially for categories such as super premium beauty and personal care, luxury jewellery, and luxury timepieces.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Germany?
- Which are the leading brands in Personal Luxury in Germany?
- How are products distributed in Personal Luxury in Germany?
- How important is tourism in evaluating demand for Personal Luxury in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Germany - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
Sustainability to influence product development through innovation
Adoption of advanced technology as part of transparent and ethical practices
Luxury department stores and e-commerce to remain major channels
Luxury Goods in Germany - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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