PROSPECTS AND OPPORTUNITIES
“Less is more” trend expected to continue
The “less is more” trend is notable in Sweden and this is expected to continue over the forecast period. Indeed, consumers in the country tend to prefer simple, timeless, or Scandinavian minimalistic options, where extravagant alternatives will be avoided.
Digitalisation and omnichannel options will support ongoing sales
Most personal luxury brands are emphasising an omnichannel approach where the important store-based presence is supported by an online experience. This includes the rising importance of social media, and personalised product recommendations, thus to reach out to younger consumers and showcase products.
Sustainability trends will continue to support the popularity of pre-owned goods
Sustainability trends will continue to support the popularity of pre-owned goods over the forecast period. Indeed, consumers are increasingly prioritising quality and value balance, with pre-owned goods meeting sustainability and circular economy trends, in addition to enabling consumers to purchase such products at more affordable prices when compared to brand-new options.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Luxury in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Luxury in Sweden?
- Which are the leading brands in Personal Luxury in Sweden?
- How are products distributed in Personal Luxury in Sweden?
- How important is tourism in evaluating demand for Personal Luxury in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Personal Luxury in Sweden - Category analysis
KEY DATA FINDINGS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
“Less is more” trend expected to continue
Digitalisation and omnichannel options will support ongoing sales
Sustainability trends will continue to support the popularity of pre-owned goods
Luxury Goods in Sweden - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Personal Luxury
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- Men's Designer Apparel
- Women's Designer Apparel
- Designer Childrenswear
- Designer Clothing Accessories and Hosiery
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- Children's Designer Footwear
- Men's Designer Footwear
- Women's Designer Footwear
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- Luxury Spectacle Frames
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- Men's Luxury Sun Glasses
- Women's Luxury Sun Glasses
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- Luxury Costume Jewellery
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- Men's Luxury Fine Jewellery
- Women's Luxury Fine Jewellery
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- Men's Luxury Bags and Small Leather Goods
- Women's Luxury Bags and Small Leather Goods
- Luxury Travel Goods
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- Luxury Wearables Electronics
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- Men's Luxury Timepieces
- Women's Luxury Timepieces
- Luxury Writing Instruments and Stationery
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- Super Premium Colour Cosmetics
- Super Premium Fragrances
- Super Premium Skin Care
- Other Super Premium Beauty and Personal Care
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Luxury research and analysis database.
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