In 2024, Turkey’s alcoholic drinks packaging market recorded 8% growth, driven by evolving consumer preferences and strategic industry innovations. Beer continued to dominate the market, accounting for more than 90% of overall packaging unit volumes, with glass bottles the main pack type in this category, and therefore the market as a whole. This sustained preference for beer can be attributed to the cultural significance of this product, with the superior preservation properties of glass bottle

Following the steep drop in demand that alcoholic drinks packaging unit volumes experienced in 2022, when the war broke out, Ukraine has now seen two years of strong growth in 2023 and 2024, supported by a gradual recovery in consumer demand and the normalisation of economic conditions. This rebound is largely attributed to the return of displaced populations and the re-establishment of consumption habits that had been disrupted by geopolitical events. As consumers regain confidence, producers a

Alcoholic drinks packaging retail unit volumes recorded growth of 3% in Thailand in 2024, driven by industry initiatives focused on sustainability and premium product innovation. Players such as ThaiBev are collaborating with suppliers to develop packaging that minimises natural resource utilisation, while still maintaining quality and functionality. Notable initiatives include reducing metal can thickness, resulting in substantial material savings, with ambitious targets for further cuts to raw

In 2024, the total retail unit volumes in alcoholic drinks in South Africa declined marginally. The market was experiencing a number of trends at the end of the review period. There was a noticeable shift in consumer demand towards packaged and higher-value formats, with particular interest in bottled wine, premium RTDs and canned beer. The export market also demonstrated a stronger appetite for packaged South African wine, as seen in the increase in bottled wine exports in both value and volume

Alcoholic drinks packaging retail unit volumes recorded a 1% decline in the US in 2024. Driven by a combination of shifting consumer habits and growing health consciousness among the younger generation, who are choosing to drink less or abstain entirely due to concerns about the long-term effects of alcohol, the industry is witnessing significant changes. Recent research has highlighted the risks associated with alcohol consumption, even within traditionally considered safe limits, further influ

In 2024, alcoholic drinks packaging volumes saw positive growth of 2% in Singapore. The return of social events and large-scale festivals encouraged brands to invest in premium and visually engaging packaging, while the trend of at-home drinking drove innovations in convenient, resealable and multi-serve formats. Growth was led by beer and spirits, with glass bottles and metal beverage cans remaining the preferred packaging types. The importance of sustainable and recyclable packaging also incre

Retail alcoholic drinks packaging unit volumes increased by 16% in the United Arab Emirates in 2024, driven by beer, which dominates overall market sales. Metal beverage cans and glass bottles account for roughly half of beer packaging unit volumes each. There was also strong growth in the on-trade, with demand increasing in hotels, restaurants and bars, supported by rising international arrivals and a buoyant luxury tourism market. Premium spirits such as whiskies and wine also gained traction,

In 2024, total alcoholic drinks packaging volumes in the Philippines increased by 2%, with the improving economy and stronger consumer spending boosting the consumption in all the main categories, including beer and spirits, which dominate unit volumes. Major domestic players such as San Miguel Brewery, Ginebra San Miguel and Emperador Distillers expanded their distribution networks and maintained competitive pricing, driving greater demand for packaged alcoholic drinks. The revival of on-trade

In 2024, the alcoholic drinks packaging market in Sweden recorded a 2% unit volume decline, primarily driven by the ongoing reduction in alcohol consumption in the country due to prevailing health trends. The implementation of EU regulations on packaging, combined with the sustainability policies enforced by Systembolaget, Sweden’s state-owned alcohol retail monopoly, led to a shift towards packaging types that are lighter or more environmentally friendly, as producers sought to avoid penalties

In 2024, the total unit volumes of alcoholic drinks packaging in the Netherlands decreased by 3%, as beer brands like Heineken and Amstel or spirits brands like Bacardi and Johnnie Walker faced challenges from moderation trends, increasing sales of non-alcoholic alternatives and private label products. The decline was further exacerbated by the Dutch Alcohol Act, which capped retail discounts at 25% and introduced stricter advertising regulations, including the mandatory display of the NIX18 log

Total alcoholic drinks packaging volumes declined by 1% in 2024, primarily due to the declining sales in beer, the major category in unit volume terms in the industry. Alcohol consumption in Poland is in decline, driven by the increasing significance of mindful drinking and rising prices. As a result, the unit volumes of both of the main primary packaging types, glass bottles and metal beverage cans, were falling in 2024.

Total alcoholic drinks packaging volumes rose by 3% in 2024, driven primarily by brewers expanding their canning capacity and introducing a broader range of packaging types. For example, Carlsberg Malaysia installed a new canning line at its Shah Alam brewery, enabling the company to increase production and launch several limited-edition festive cans, such as the 2024 Chinese New Year series. These special editions directly contributed to the market’s volume growth by offering collectible, seaso

In 2024, the alcoholic drinks packaging market in Romania recorded 2% retail unit volume growth. Glass bottles maintained their position as the leading packaging format, accounting for just over half of overall retail unit volumes. The ongoing development of alternative formats, such as bag in box or metal beverage cans, has not really shaken the status of glass as the preferred choice for premium and traditional brands, owing to its visual appeal, perceived quality and consumer recognition. The

Total alcoholic drinks packaging unit volumes increased by 3% in Saudi Arabia in 2024, driven in part by a modest easing of alcohol regulations, especially with regard to expatriates in hospitality settings and diplomatic missions. In January 2024, the Kingdom opened its first alcohol store in Riyadh’s Diplomatic Quarter, exclusively for non-Muslim diplomats, who are required to register via the Diplo app to obtain authorisation. Strict conditions apply at the store: no guests or persons under 2

In 2024, Italy’s alcoholic drinks packaging unit volumes declined by 1%, heavily impacted by reductions in wine consumption and production, particularly in still light grape wine. Domestic retail sales of wine fell, with exports to key markets, including the US, UK and Germany, which account for a substantial share of Italian wine revenues, also declining. Concurrently, adverse weather conditions and inconsistent grape yields impacted production volumes, resulting in supply challenges.

In 2024, the total alcoholic drinks packaging volumes in India increased by 6%, driven primarily by the growth in the major categories of spirits, especially whiskies, and standard lager. The premiumisation trend in spirits helped drive sales in this category, with companies like Radico Khaitan reporting substantial growth in premium IMFL (Indian-Made Foreign Liquor) categories, including Magic Moments vodka and Rampur whisky.

In 2024, South Korea recorded a 2% increase in the volume of alcoholic drinks packaging, driven by a combination of cultural, economic and retail factors. Alcohol remains deeply ingrained in Korean social and professional life, with beer and soju continuing to be the preferred beverages among consumers. The rebound in domestic alcohol sales in 2024, after two years of decline, was bolstered by heightened expenditure among legal-age consumers and a growing predilection for premium

In 2024, retail alcoholic drinks packaging unit volumes increased by 7% in Indonesia, driven by robust demand for beer, wine and spirits. Metal beverage cans continued to gain share, boosted by further dynamic growth in no/low alcohol beer, the only pack type used in this category, as well as their logistical convenience and cost-effectiveness. Glass packaging remained the preferred choice for premium products due to its perceived value and prestige.

In 2024, the Mexican alcoholic drinks packaging market recorded 3% growth in total unit volumes, with this driven particularly by beer, RTDs and wine. While some categories were facing global challenges, Mexico’s overall alcoholic drinks market was demonstrating resilience in 2024, with RTDs continuing to be the fastest-growing category, driving usage of metal beverage cans, glass bottles and single-serve packaging formats.

In 2024, Japan recorded a 1% decline in total alcoholic drinks packaging unit volumes, reflecting broader changes in consumer behaviour and regulatory conditions. Key categories such as beer, wine and spirits, which historically drove packaging demand, saw weakened sales due to several interrelated factors. Rising prices, influenced by inflation and cost pressures, along with tax revisions – particularly the consolidation of beer-like beverages under a standardised tax system

In 2024, total alcoholic drinks packaging unit volumes recorded a marginal decline. According to the IWSR (International Wines and Spirits Record) Drinks Market Analysis data, China’s alcohol drinks market was struggling to recover due to widespread downtrading and high inventories built up due to the country’s stuttering economic performance. Many premium/high-end spirits like XO Cognac, aged whiskies and some baijiu brands have built up large inventories. Retailers and distributors were destoc

In 2024, total alcoholic drinks packaging unit volumes declined by 1% in the off-trade channel in Germany, driven by reduced consumption across key categories and a shift in packaging preferences. Traditional formats like glass bottles, brick liquid cartons and folding cartons were in decline, while smaller, more portable and recyclable pack types such as PET bottles, metal beverage cans and shaped liquid cartons were gaining share. Regulatory changes under the updated VerpackG (German Packaging

In 2024, the packaging unit volumes for alcoholic drinks in Spain declined by 1% due to multiple interrelated factors. Rising inflation and supply chain disruptions led to increased prices for alcoholic beverages, prompting consumers to cut back on their purchases, thereby reducing demand. At the same time, increasing health awareness among Spanish consumers resulted in a preference for low-alcohol or alcohol-free drinks, which often come in smaller, lighter packaging, contributing to the overal

Total alcoholic drinks packaging unit volumes declined by 2% in Canada in 2024, driven by a complex interplay of economic, social and behavioural factors. According to Statistics Canada, alcohol sales by volume fell by 3.8%, marking the steepest drop since tracking began in 1949. This reduction was most pronounced in the off-trade channel (liquor stores, supermarkets, convenience stores), where single-serve and multipack formats are most prevalent. The decline in packaging volumes in this channe