Value sales of herbal/traditional products increased in 2025, reflecting Czech consumers’ growing preference for natural and non-pharmaceutical remedies. The category benefited from heightened demand for herbal/traditional dietary supplements and cough medicines, both for adults and children. Parents in particular often showed caution towards conventional cough syrups due to concerns about potential side effects, leading them to favour herbal remedies and plant-based alternatives. Shortages of s

Value sales of analgesics in the Czech Republic decreased slightly in 2025. Following several years of shortages linked to supplier problems, analgesics in the Czech Republic showed more stability in 2025, though demand patterns remained inconsistent. Both adult and paediatric products had been negatively affected by limited availability and stockpiling in 2024. In 2025, acetaminophen and ibuprofen supplies improved significantly, helping to stabilise sales, though volumes remained below histori

Value sales of cough, cold and allergy (hay fever) remedies in the Czech Republic increased in 2025, albeit at a modest rate. The category continues to face the lingering impact of supply disruptions and inflationary pressures, but conditions are gradually stabilising. Shortages of certain antihistamines eased compared with previous years, although some manufacturers still reported production delays and difficulties in maintaining consistent supply. This has encouraged Czech consumers to return

Value sales of eye care in the Czech Republic increased in 2025, supported by stable demand across core segments and a notable uplift in allergy eye care. The overall expansion reflects a combination of demographic and lifestyle factors, including an ageing population more prone to ocular issues, and the widespread use of digital devices which contribute to eye strain and dryness. Greater product availability across pharmacies and online outlets also supported sales, ensuring consumers had acces

Value sales of sports nutrition in the Czech Republic increased in 2025, confirming the category’s position as one of the most dynamic areas within consumer health. Growth was underpinned by the broader adoption of fitness and wellness lifestyles, with sports nutrition products increasingly seen as part of a holistic approach to diet and health. Demand was supported by both younger demographics seeking performance enhancement and older consumers interested in preserving muscle mass, mobility, an

Value sales of wound care in the Czech Republic increased in 2025, supported by greater participation in both indoor and outdoor activities and a steady need for products to treat everyday injuries. The category continues to be driven primarily by sticking plasters and bandages, with diversification across formats, sizes and materials helping to sustain interest. The ageing population also contributed to expansion, with older consumers requiring products that address different wound types, inclu

Value sales of NRT smoking cessation aids in the Czech Republic decreased in 2025. The product area contracted as consumer behaviour shifted towards alternatives such as vaping and nicotine pouches, which are increasingly perceived as modern and effective solutions. The category’s volatility is amplified by the limited number of active brands and its dependence on the pharmacy channel, where NRTs receive less promotional support compared to other OTC categories. While smoking prevalence remains

In 2024, consumer health in the Czech Republic recorded modest growth, shaped by persistent supply chain challenges and intermittent shortages of key non-prescription medicines, particularly systemic analgesics and cold remedies. Despite these difficulties, resilient demand supported areas such as vitamins and dietary supplements, sports nutrition and digestive health, which continued to perform well. The partial amendment to the Act on Medicines, in effect since mid-2024, was intended to improv

Value sales of digestive remedies in the Czech Republic increased in 2025, supported by both rising incidence of digestive issues and ongoing product innovation. Although inflationary pressures eased compared with the previous year, lingering shortages of certain active ingredients such as chlorotoxin caused production delays and occasional price increases. At the same time, new product entries and reformulations provided consumers with a broader range of choices. Private label players, particul

Value sales of dermatologicals in the Czech Republic increased in 2025, with growth supported by rising demand for hair loss treatments, paediatric dermatologicals, cold sore remedies, and haemorrhoid treatments. Appearance-related concerns continued to boost interest in hair loss solutions and medicated shampoos, while greater participation in sports and outdoor activities sustained demand for cold sore remedies. The expansion of product ranges both in-store and online, combined with heightened

Value sales of sleep aids in the Czech Republic increased modestly in 2025. The category benefited from the rising prevalence of insomnia and milder sleep disturbances, reflecting growing stress and pressure in everyday life. Many Czech consumers are reporting difficulty falling or staying asleep, and demand for information about available products has expanded significantly. However, sales growth is constrained by the strong performance of dietary supplements marketed for relaxation and stress

Value sales of weight management and wellbeing in the Czech Republic increased in 2025, reflecting growing consumer attention to beauty, longevity, and holistic wellness. The category benefitted from greater health awareness and rising demand for slimming teas, meal replacement products, and weight loss supplements. These products gained popularity among consumers who view weight management as part of a broader lifestyle rather than a short-term fix. Healthy food alternatives and functional prod

Value sales of paediatric consumer health in the Czech Republic increased in 2025, although the rate of expansion was moderate compared with previous years of volatility. Demand for paediatric analgesics and cough and cold remedies stabilised after earlier supply disruptions and pandemic-driven spikes in consumption. Growth was supported by more resilient categories such as paediatric digestive remedies and dietary supplements, which continued to benefit from consistent demand among parents seek

Value sales of vitamins in the Czech Republic increased in 2025, supported by stable demand for single vitamins, particularly vitamins C and D. These products continue to account for a large share of consumption, reflecting their established role in immunity, bone health, and general wellbeing. Multivitamins also contributed, though their sales are more seasonal, typically rising during early spring and autumn when consumers are more conscious of nutrient deficiencies linked to reduced sunlight

Value sales of dietary supplements increased in 2025, reflecting Czech consumers’ ongoing interest in products that enhance everyday health and well-being. While immune support remained an important area of demand, the focus gradually expanded to categories linked with beauty, sleep, stress relief, and digestion. The shift from reactive consumption towards preventative health has become more visible, as more people adopt supplements as part of their daily routines. Rising raw material costs cont

In 2024, single person households were the leading type in the Czech Republic, influenced by younger individuals prioritising education and financial stability, and an ageing population. Economic conditions, such as housing affordability and inflation, further contributed to this trend. Over 2024-2029, the number of single person households is forecast to grow by 9.7%, solidifying their position and reflecting delayed family planning and a shrinking average household size.

Upcoming elections are adding to political instability and corruption remains an issue, but state finances are sound. Inflation is under control and the economy has recovered, but a large share of exports makes the economy very open and prone to risks. Whilst urbanisation will boost the consumer market, depopulation continues to be a trend and marginalisation of the Roma persists. Mobile subscriptions are increasing and e-commerce is established, but online political engagement could improve.

Drinking milk products in the Czech Republic is projected to see strong retail current value sales growth in 2025, aided by an anticipated modest rise in consumption. The overall consumption of milk, the dominant category, is relatively stable with only minor movements year-on-year. With the stabilisation of the Czech economy and household budgets, retail volume sales are predicted to grow at the end of the review period. However, higher prices as a result of the increasing cost of raw milk are

Retail current value sales of baby food in the Czech Republic are projected to see a rebound to register slight growth in 2025, following a decline in 2024. Meanwhile, retail volume sales are expected to continue to drop, albeit at a slower rate than in 2024. The decline in demand can be attributed to a decreasing birth rate. This has resulted in a historically low birth rate for the country. This has a negative effect on the consumption of baby food, with all categories, except prepared baby fo

Retail value sales of cheese in the Czech Republic are projected to continue to see a double-digit increase in 2025, albeit slightly slower than in 2024. Meanwhile, retail volume sales are expected to grow moderately, following stronger growth in 2024.

In 2025, retail current value sales of other dairy in the Czech Republic are projected to see a double-digit increase, while retail volume sales are expected to grow moderately. The growth in consumption is driven mainly by the stabilisation of the economic situation of Czech households. Retail current value sales are set to grow much faster than in previous years of the review period, as the price of milk is increasing amid a decline in imports from Slovakia. This has exerted upward pressure on

In 2025, yoghurt and sour milk products in the Czech Republic is projected to see slightly higher double-digit growth, compared with 2024. Meanwhile, further strong, if slower, retail volume growth is anticipated. The stabilisation of the economic situation in the market has allowed more consumers to afford more types of products, resulting in an increasing demand for yoghurt and sour milk products. Strong growth is further supported by new product developments in line with key health and wellne

In 2025, retail current value sales of butter and spreads in the Czech Republic are projected to grow healthily, albeit at a slower rate than in 2024. Meanwhile, a marginal rise in retail volume sales in 2024 is set to be followed by a very marginal drop in 2025, although butter remains on an upward trajectory. Importantly, there is a resurgence in consumer demand for natural products. With the stabilisation of the economic situation of Czech households, consumers are willing to spend more on be

Retail value sales of dairy products and alternatives in the Czech Republic are projected to rise strongly over 2025. In 2024, there was a return to positive retail volume sales growth for dairy products as the economic situation of the Czech Republic and Czech households stabilised. This trend continues in 2025, with most of the categories showing a positive outlook in both retail volume as well as value sales. Retail current value sales are rising faster than volume sales as the price of raw m