Off-trade volume sales of soft drinks in the Czech Republic remained broadly stable in 2025, supported by the gradual improvement in household purchasing power after two years of heavy inflationary pressure. While retail value sales increased, this was driven primarily by higher average prices and selective premiumisation rather than outright volume gains. Category performance was uneven. Carbonates continued to decline due to a colder summer and ongoing concerns around sugar intake, although pr

Carbonates recorded declining off-trade volume sales in the Czech Republic in 2025, influenced by several overlapping trends. The colder-than-usual summer significantly reduced demand for refreshing beverages, reversing the uplift seen in previous years when heatwaves had supported consumption. At the same time, carbonates continued to face pressure from shifting consumer preferences, as more Czechs favoured perceived healthier alternatives – particularly functional bottled water, RTD tea, and n

RTD tea continued to be one of the most dynamic categories in the Czech soft drinks market in 2025, benefiting from favourable consumer trends and expanding product availability. Growth was supported by a wave of innovation, particularly in reduced-sugar formulations and green tea-based variants that appeal to increasingly health-conscious consumers. Marketing investment by major brands intensified, helping to elevate RTD tea’s visibility across modern retail and digital channels.

Bottled water recorded modest volume growth in the Czech Republic in 2025, supported primarily by strong momentum in functional bottled water. The category continues to benefit from rising demand for beverages that align with wellness aspirations, with consumers increasingly willing to pay a premium for hydration products offering added vitamins, minerals or botanical ingredients. Functional water launches expanded significantly, with both leading and emerging brands introducing new variants pos

In 2025, concentrates continued their long-term downward trend, with declining volume sales reflecting shifting consumer preferences across the Czech soft drinks landscape. While affordability remains a defining theme in the wider market, the concentrates category struggles to retain relevance as younger consumers gravitate towards ready-to-drink products that offer convenience, stronger flavour experiences, or a better alignment with health and wellness expectations.

RTD coffee continues to strengthen its position in the Czech soft drinks landscape, supported by the growing popularity of chilled coffee formats and rapid expansion of café culture. As Czech consumers become increasingly familiar with cold brew, iced lattes and various specialty coffee styles, RTD coffee emerges as a convenient, accessible extension of these trends in the retail channel. Developers continue to add new SKUs, formats and dairy-free options, making the category more visible and ap

Juice sales in the Czech Republic declined again in volume terms in 2025 as high unit prices and changing attitudes towards sugar continued to shape purchasing decisions. Although global orange concentrate prices began to ease, retail prices in the Czech Republic remained elevated due to slow pass-through, rising costs of other fruit ingredients and the higher VAT rate applied to soft drinks. Consumers responded by tightening their purchasing frequency, shifting to cheaper juice drinks with lowe

Sports drinks posted modest volume growth in the Czech Republic in 2025, reflecting a stabilisation of demand following several years of rapid expansion linked to post-pandemic lifestyle changes. Participation in fitness, recreational sports and outdoor activities remains high, which continues to underpin the category’s core consumer base. However, sports drinks are increasingly facing pressure from functional bottled water, a category experiencing strong innovation and aggressive marketing inve

Energy drinks delivered strong value and volume growth in 2025, remaining one of the fastest developing soft drinks categories in the Czech Republic. Growth continues to be propelled by younger consumers, whose lifestyle habits favour on-the-go consumption, impulse purchases and flavoured, high-caffeine beverages. While affordability remains a major theme in the wider soft drinks market, energy drinks remain comparatively resilient. Frequent promotions, multipacks and discounter penetration supp

Coffee in the Czech Republic continued to face significant upward pressure on prices in 2025 as global coffee commodity costs remained elevated. A combination of adverse weather events in major producing countries, ongoing supply chain tensions and rising energy and labour costs affected both local roasters and multinational suppliers. These pressures led to further increases in average unit prices, many of which were passed through to consumers, although extensive promotional activity helped ea

Tea in the Czech Republic experienced a year of stabilisation in 2025 as both value and volume sales returned to growth after several years of decline. Although price pressure persisted due to elevated input costs and broader inflationary effects, the category benefited from an improving economic landscape and a colder year, both of which supported an uptick in consumption. Consumers, however, remained highly price conscious, relying heavily on promotions to secure better value. The intensity of

In 2025, retail value sales of hot drinks in the Czech Republic increased, driven overwhelmingly by price inflation rather than volume expansion. Significant cost pressures – especially for coffee and cocoa – continued to shape manufacturer pricing decisions, with sustained volatility in global commodity markets compounding rising domestic production, labour, and logistics costs. While unit prices rose across all major categories, demand for hot drinks remained relatively resilient, reflecting t

Other hot drinks in the Czech Republic recorded solid value growth in 2025, but this expansion stemmed almost entirely from higher average unit prices rather than any meaningful rise in consumption. The category continued to face substantial upward pressure from global cocoa market disruptions, including poor harvests in West Africa, disease-related yield declines and persistent supply chain constraints. These factors kept cocoa prices elevated, forcing manufacturers to implement further price a

In 2025, value sales of baked goods in the Czech Republic grew as consumers shifted from price-driven buying toward higher-quality, premium, and fresher products, often purchased in smaller quantities for same-day consumption. Pastries led category growth, driven by artisanal trends, premium fillings, and bakery-bistro concepts, while snacking habits further supported demand for convenient, portable baked goods. Health-focused innovations reflected rising interest in nutritious, functional, and

In 2025, breakfast cereals value sales in the Czech Republic rose, supported by recovering consumer confidence and stabilised household budgets despite ongoing price sensitivity. Larger pack sizes remained popular for value, while smaller, single-serve options grew in response to busy lifestyles. Health-focused cereals like muesli and granola drove category growth, fuelled by consumer interest in natural ingredients, fibre, and reduced sugar.

In 2025, value growth in rice, pasta and noodles was modest, primarily driven by price increases and a gradual shift toward premium products, while volume growth remained stable. Promotions played a key role in supporting sales, and consumers showed growing interest in both bulk and smaller pack sizes, reflecting a balance between cost savings and convenience. Noodles was the most dynamic category, benefiting from convenience, affordability, and rising popularity amount time-poor consumers.

In 2025, processed fruit and vegetable saw value growth driven by premiumisation, convenience, and rising prices. Frozen processed fruit and vegetables, especially potatoes, led growth due to innovation, versatility, and convenience. Private label expanded as price-sensitive consumers sought value, while branded products relied more on promotions. Hypermarkets remained the main distribution channel, though retail e-commerce grew rapidly, reflecting consumers’ increasing demand for convenience an

In 2025, value growth of staple foods in the Czech Republic was mainly driven by rising prices, despite a slight decline in sales volumes. Consumers increasingly relied on promotions and discounts. Health-conscious trends boosted the demand for high-protein, fibre-rich, whole grain, and clean label products. Additionally, sustainability and convenience influenced both production and consumption, with eco-friendly packaging and ready-to-cook options gaining popularity. Looking ahead, value growth

In 2025, value sales of processed meat, seafood, and meat alternatives in the Czech Republic increased, primarily driven by higher prices amid reduced imports from Slovakia and stabilising household economics, while volume growth remained modest. Grilling and barbeque products gained mainstream popularity, boosting demand for pre-prepared and convenience-oriented meat products. Meat and seafood substitutes remained the fastest-growing category, supported by ongoing innovation and sustained consu

Sauces, dips and condiments is seeing growth supported by recovery in consumer confidence and increasing interest in novel culinary traditions. Demand is also being boosted by the trend towards grilling and product innovation targeting local preferences. Private label is building a growing presence in the competitive landscape by combining competitive pricing with increasingly upmarket products. Meanwhile, the broader shift towards online grocery shopping is driving growth in e-commerce sales.

Edible oils is experiencing challenges in 2025, with demand dampened by rising prices and a consumer shift towards butter. However, the ongoing development of the health and wellness trend is supporting increasing interest in products with a natural image and positive nutritional profile. Innovation is targeting this trend, as well as growing interest in sustainability.

Sweet spreads is seeing growth supported by rising consumer health awareness, with nut and seed based spreads and honey being the most dynamic growth categories. Meanwhile, chocolate spreads has been hit by the hike in coca prices, and jams and preserves faces the challenge of growing concerns about sugar consumption amongst health-conscious consumers. Private labels are gaining a growing share of sales through a combination of competitive pricing and an increasingly diversified and upmarket pro

The cooking ingredients and meals market is set to show an overall positive performance in the Czech Republic in 2025. Categories such as meals and soups, sweet spreads, and sauces, dips and condiments are experiencing value growth despite lingering inflation and price sensitivity amongst consumers after two years of high inflation. Higher input costs across most categories, notably for cocoa and olive oil, have pushed average unit prices upwards, which has contributed to overall value sales. At

Meals and soups is seeing growth driven by a rising demand for convenience amid the accelerated pace of modern lifestyles. Nonetheless, the health and wellness trend remains extremely relevant, with consumers looking for options that are minimally processed and offer high nutritional value. Pricing also remains important, supporting the strong performance of discounters and private labels, though, even here, there is a notable emphasis on delivering high-quality products.