Laundry care in Czech Republic reported steady growth of 3% in 2025, representing CZK7.7 billion. The median disposable income per household in the country has also been gradually increasing, indicating a growing capacity for consumers to spend on premium and high-quality products, such as liquid detergents and softeners, which deliver superior cleaning and fabric care while being environmentally friendly.

Polishes in the Czech Republic reported little retail value growth in 2025 and declined in retail volume terms, likely due to perception and less need for categories like floor and furniture polishing. However, demand for metal polish maintained relevance due to the growing demand for metallic finishes in certain home appliances, such as combined fridges and freezers, and freestanding dishwashers.

Surface care in the Czech Republic recorded retail value sales of CZK2 billion in 2025, representing a slight growth on the previous year. Home care disinfectants was the fastest growing category, while bathroom cleaners and standard floor cleaners also performed well in 2025. This is fuelled by the fact that Czech consumers invest in hardwood, laminate and tile floors. The largest category in 2025 was multi-purpose cleaners, which forms a significant component of surface care.

Toilet care in the Czech Republic demonstrated stability in 2025, driven by the essential nature of its products within a relatively steady market. Retail volume sales experienced a slight decrease, indicating that consumers are gradually returning to their usual routines and less affected by inflation. ITBs was the largest category with CZK1.3 billion in retail value sales.

In 2025, dishwashing in the Czech Republic experienced significant changes, with robust year-on-year growth in both retail value and volume sales. The category reached CZK2.7 billion in retail value sales, marking a 3% increase compared to the previous year. Retail volume sales posted slight growth as well, totalling 20,523 tonnes. This growth is attributed to the increasing penetration of dishwashers in households, which rose to 55% in 2025. This is also fuelling demand for automatic dishwashin

Home care in the Czech Republic demonstrated resilience in 2025, with 2% growth in retail value sales to CZK15.7 billion, driven primarily by air care and laundry care, which was the largest category. There is a growing demand for sustainable and premium products, with consumers increasingly prioritising eco-friendliness and high-quality performance. The competitive landscape is dominated by major players, although private label products are gaining traction in price-sensitive categories. Retail

Retail value sales of bleach in the Czech Republic remained relatively stable in 2025, with CZK70 million. Despite controlled inflation, households continued to seek cost-effective cleaning solutions, especially private label versions of bleach, which were viewed as a versatile and inexpensive alternative to higher-priced surface care products.

Air care’s performance in 2025 was characterised by retail value sales of CZK949 million, representing 2% growth on the previous year. In terms of retail volume, the category recorded 825 tonnes, indicating a modest decline. Overall, air care in the Czech Republic experienced a slowdown in price increases, with manufacturers opting for modest price hikes while focusing on maintaining value in their offerings. Despite this stabilisation, air care remains an area where consumers seek added value a

Home insecticides in the Czech Republic experienced a slight increase in retail value sales to CZK301 million in 2025 due to the unseasonably cold and wet spring and summer. Accordingly, retail volume sales saw a slight decline, falling to 463 tonnes. The unfavourable weather conditions led to a decrease in insect activity, resulting in lower demand for insecticide products. With fewer households facing significant infestations, consumers saw less need to purchase home insecticides, further damp

In 2025, wipes in Czechia showed mature but modest value growth, with total retail sales reaching CZK925 million, up 1% from the previous year in constant terms. This marks a notable slowdown compared to the pandemic years when use of wipes rose drammatically. Value sales performance is supported primarily by ongoing convenience and hygiene needs, with moist toilet and intimate wipes now entrenched in everyday routines. Czech consumers continue to buy wipes because they are quick, portable, and

Tissue and hygiene in the Czech Republic registered a flat performance in 2025 recording retail sales of CZK13,823 million. Price sensitivity remains pronounced despite easing inflation, supporting the shift toward private label. Consumers are keen to make value choices but product differentiation also has its place, with environmental credentials gaining traction. In addition, a marked increase in demand for adult incontinence solutions is driven by demographic aging.

In 2025, away-from-home tissue and hygiene in the Czech Republic continued to demonstrate steady value growth, with current prices reaching CZK1485.7 million and a year-on-year increase of 4%. This upward trend reflects a more moderate pace than the double-digit surges observed between 2021 and 2023, yet it remains robust compared to other Eastern European markets, where inflationary pressures have begun to ease, and growth rates stabilise. Macro-economic stability provides a stable foundation

In 2025, menstrual care in Czechia displayed modest growth, with retail volume reaching 656 million units, an increase of 0.6% over 2024. Retail value at constant prices increased by 2% to CZK1988.6 million, reflecting some pressure from price and tax factors as well as intense competition among private label and branded offerings. Disposable pantyliners, tampons, and towels remain the most popular products, routinely purchased and widely available. The market benefits from continued product inn

Retail tissue in Czech Republic in 2025 exhibited steady growth, following the price-driven volatility and value sales decline observed in 2024. Total retail volume reached 62,178 tonnes, marking a return to positive growth with an increase of 0.8% on the previous year. Retail value stabilised, with sales rising marginally to CZK7,518 million as consumers were willing to spend on higher-quality products after a period of price sensitivity. This steady performance is set against a backdrop of im

Nappies/diapers/pants in 2025 show diverging volume and value trends shaped by affordability pressures, changing demographics, and retail channel dynamics. Retail volume declined by 2% in 2025 to 406 million units, continuing the negative trajectory driven by a shrinking infant base. This mirrors the broader demographic trend with population growth slowing to just 0.1% in 2025, underscoring structural headwinds for baby care. Retail value growth declined moderately, falling by 2% to CZK2,903 mil

In 2025, Rx/reimbursement adult incontinence in the Czech Republic demonstrates steady growth, underpinned by a 1.0% increase in volume to 473 million units and a 3% increase in value to CZK2,666 million. This growth is closely aligned with both the regional trend of gradual expansion in Eastern Europe and the broader global context, where the ageing population and pressure on healthcare systems are driving similar patterns. The volume growth rate, while modest, reflects the stabilising effect o

Retail adult incontinence in the Czech Republic recorded robust retail value and volume growth in 2025, significantly outpacing broader regional trends, with volume rising 7% year-on-year to reach 44.9 million units and retail value up 7% to CZK490 million. This performance is underpinned by an increase in the elderly population. Over 20% of the country are aged 65 years and above, driving demand for both light and moderate/heavy adult incontinence products and fuelling repeat purchases.

The Czech cannabis market is undergoing a transition following the 2025 legalization of limited personal cultivation. Adults aged 21 and over can now legally possess cannabis and grow up to three plants for personal use. This represents a shift from the previous decriminalization model but does not establish a regulated commercial market. Retail sales, licensed production, and broader distribution remain prohibited, leaving the market fragmented and largely confined to personal use.

Street stalls/kiosks in the Czech Republic saw growth in 2025, supported by rising prices, improving household finances, and recovering foot traffic, although poor summer weather constrained peak-season sales. Independent operators was the most dynamic category, introducing popular products like bubble tea and mobile coffee stands. Immediate, on-premise consumption remained core to the format, with delivery playing a minimal role, though digital payments and takeaway apps were increasingly adopt

Consumer foodservice through leisure led growth in 2025, driven by higher attendance at cinemas, theatres, and sporting events, as well as rising real wages that encouraged consumers to spend more on snacks and beverages. Standalone outlets, including cafés and pubs, also recorded value growth, primarily supported by higher menu prices, selective consumer spending, and increased adoption of delivery services for convenience. Over the forecast period, leisure foodservice is expected to remain the

Full-service restaurants in the Czech Republic recorded moderate value growth in 2025, driven mainly by rising menu prices rather than increased customer traffic. Consumer behaviour was shifting toward more price-conscious dining, with lunch menus playing a central role in sales while restaurant visits increasingly become occasional experiences. While European full-service restaurants continued to lead overall sales, other concepts, particularly Middle Eastern, were expanding rapidly, supported

In 2025, cafés in the Czech Republic expanded, supported by an improved economic climate, a cooler summer, and growing consumer interest in speciality coffee. Bars/pubs recorded value growth largely from price increases rather than more visitors, while independent cafés attracted younger consumers with high-quality drinks, brunch options, and modern, social-friendly spaces. Convenience and collection services increasingly shaped café operations, though on-premise visits remained dominant.

Self-service cafeterias in the Czech Republic experienced continued value growth in 2025, driven by consumer demand for affordable, convenient meals, particularly lunch options. Chain operators like Dhaba Beas expanded rapidly through nationwide outlets and vegetarian concepts, while independent cafeterias maintained strong appeal due to low prices, rotating menus, and local accessibility. On-premise dining remained the dominant channel, as delivery adds costs that reduces the category’s value a

Consumer foodservice in the Czech Republic recorded value growth in 2025, primarily driven by price increases across menu items, alongside improvements in household economic conditions, including lower inflation and rising real wages.