Apparel accessories in Romania experienced 3% growth in retail value sales in 2025, reaching RON604 million, driven by the increasing use of influencers and digital marketing, as well as a growing interest in sustainability and inclusivity. The market is expected to reach a value of RON746 million in 2030, registering a 4% current value CAGR. Growth has been driven by technological advancements in internet retailing and the influence of social media and the increasing presence of e-commerce, par

Apparel accessories in Norway demonstrated resilience in 2025, with a 2% growth in retail value sales, reaching NOK2444.4 million. This growth was driven by the country's strong outdoor culture and a focus on sustainability, with consumers increasingly valuing durability and natural fibres. The market is characterised by a polarisation between low-cost essentials and premium outdoor or lifestyle items, with brands like H&M and Norrøna dominating their respective segments. As the market continues

In 2025, apparel accessories in Nigeria experienced a rebound to growth in retail volume terms, and saw even stronger retail current value growth than in the previous year, driven by stabilising inflation and unit prices. A notable shift was seen towards local brands and affordable Asian imports. The category is highly fragmented and polarised, with a large number of small brands operating alongside premium and luxury brands. Growth is anticipated over the forecast period to 2030, driven by a re

Apparel accessories in Canada experienced 2% growth in 2025, driven by increased consumer spending and population growth. The luxury sector is expected to drive future growth, with brands like Louis Vuitton and Prada expanding their presence. Sustainability and second-hand trends are reshaping consumer behaviour, with consumers seeking eco-friendly and affordable options. The competitive landscape remained fragmented, with private label brands dominating the market and challengers like retailers

The apparel accessories market in South Africa experienced rather sluggish growth in 2025, lower than the growth in total consumer expenditure on clothing and footwear, which was 4%. This disparity indicates that apparel accessories are considered non-essential items, making them more vulnerable to economic downturns. The market is characterised by polarisation, with consumers either downtrading to cheaper brands or opting for pre-loved designer alternatives. Pure online e-commerce players are d

Apparel accessories in Italy experienced a contraction in 2025, with retail value sales seeing a marginal decline in current terms to EUR1.2 billion, largely due to economic uncertainty and changing consumer behaviour. Despite this, certain categories, like belts, performed relatively better due to their essential nature. The category experienced polarisation, with value giants and luxury houses driving growth, while mid-market labels struggled. To succeed within the forecast period brands will

Apparel accessories in Saudi Arabia demonstrated resilience in 2025, driven by market polarisation and the growing female working population. Female empowerment is fuelling sales, making this an attractive market for brands that can adapt to evolving consumer demands. The demand for apparel accessories is also influenced by the growth of travel and tourism, as consumers seek stylish and functional accessories for both leisure and work-related trips. Moreover, the growing demand for sustainable

The apparel accessories market in Spain demonstrated resilience in 2025, with a value of EUR1 billion and a growth rate of 1% in current terms, despite economic uncertainty. This growth was driven by consumers seeking affordable options and the latest trends, with a notable shift towards e-commerce and private label products. The market is expected to continue its modest growth, driven by the increasing influence of social media, particularly TikTok, and the growing demand for sustainable and af

Apparel accessories in Hungary experienced a downturn in retail volume sales in 2025, as economic uncertainty fostered cautious consumer spending and extended replacement cycles for many products. However, premiumisation, innovation in materials and specialisation trends pushed retail value sales and evinced the polarisation in the market. To succeed in apparel accessories, brands should focus on innovative materials, functionality, design and brand collaborations, as well as try to tap into the

The apparel accessories market in Turkey experienced significant growth in 2025, driven by product expansion and market polarisation. The total retail value reached TRY26 billion, a 33% increase from the previous year. LC Waikiki maintained its leading position due to its extensive geographical coverage and competitive prices. E-commerce is acting as a significant growth driver, with online stores specialising in accessories attracting customers with wide product portfolios and competitive price

The apparel accessories market in Austria faced challenges in 2025 due to low consumer confidence, resulting in a retail volume decline of 2%, with only marginally positive current value growth being seen. However, the market is expected to record a current value CAGR of 2% over the forecast period, shaped by the increasing polarisation of the market towards luxury and affordable options. Sustainability and inclusivity are key trends influencing the market, with consumers favouring eco-friendly

Apparel accessories in the Netherlands is experiencing significant growth, driven by increasing fashion consciousness among younger consumers and a polarised market favouring lower-priced and luxury products. The category’s retail value reached EUR411 million in 2025, representing 5% growth from the previous year. More brands are focusing on sustainable products, omnichannel strategies, and leveraging social media to reach their target audience.

The Greek apparel accessories market is characterised by polarisation, with consumers favouring either low-cost, high-volume products or premium, high-quality items. In 2025, retail value sales reached EUR50.4 million, representing 1% growth. The market is forecast to grow at a current value CAGR of 1% to EUR53.8 million by 2030, driven by e-commerce expansion and digital channels. Gen Z's influence is shaping product offerings, with a focus on self-expression and individuality. The competitive

Chile's apparel accessories market saw a more modest recovery in 2025. The category was characterised by market polarisation, with affordable players like Shein remaining relevant alongside premium brands. The introduction of a 19% VAT on low-value imports is expected to impact the competitive landscape, potentially benefiting premium brands. The demand for sustainable and outdoor-related products is driving innovation, with brands like Lippi and Nostalgic leading the way. E-commerce also contin

Apparel accessories in Hong Kong, China proved a complex market in 2025, with retail value sales of HKD2,491 million, representing a slight decline of 1% compared to the previous year. Despite this decline, the market remains attractive due to its reliance on tourist consumption and growing disposable income, which rose to HKD2,668 billion in 2025. Growing disposable income in Hong Kong, China is expected to continue, providing opportunities for companies to expand their customer base and increa

Apparel accessories in Thailand demonstrated resilience in 2025, with a 4% growth driven by tourism and shifting fashion trends. This growth, which was stronger than the regional average, is expected to accelerate, with a forecast CAGR of 7% by 2030. The market's attractiveness is enhanced by its moderate concentration, allowing for opportunities for both established brands and new entrants. Digital innovation is crucial, with social media platforms driving growth and real sales.

Apparel accessories in Egypt experienced modest retail volume growth of 0.4% and significant retail value growth of 16% in 2025, driven by inflation and changing consumer behaviour. Despite economic challenges, local retail e-commerce platforms and brands were driving sales through affordable options and innovative strategies. Key players are leveraging technology and sustainable practices to capture market share.

The apparel accessories market in Malaysia demonstrated resilience in 2025, growing by 6% to reach MYR1.3 billion, driven by the rising demand for sustainable fashion. The increasing adoption of digital technologies such as AI integration for personalised shopping experiences and omnichannel strategies drove innovation in product offerings and retail experiences. Eco-friendly accessories drove design innovation by manufacturers, as did sustainability and circular economy policies from the Malays

The apparel accessories market in Singapore experienced growth in 2025, driven by young consumers' increasing disposable incomes and a rebound in tourism. Belts remained the largest category, with a retail volume of 147 thousand units and a growth rate of 5%. Sustainability consciousness is significantly influencing materials choices, with brands incorporating natural fabrics and recycled fibres seeing increased demand. The market is forecast to grow at a CAGR of 5% over the forecast period, rea

Apparel accessories in Israel experienced modest growth in 2025, with a 4% increase in retail value sales and volume growth of 2%, driven by economic pressures and changing consumer behaviour. Despite these challenges, the market remains attractive due to its potential for growth. Consumers are prioritising practicality, comfort, and durability, and local brands are well-positioned to capitalise on this trend due to their robust distribution networks and competitive pricing.

Apparel accessories in Portugal experienced solid retail current value growth in 2025, driven by consumers' desire for personal expression and lifestyle-oriented styling. Disposable income in Portugal is increasing steadily, indicating a positive economic environment that supports consumer spending. Sustainability and personalisation are key trends shaping the category, with brands adopting eco-friendly materials and offering customisation options. The competitive environment remains fragmented,

Apparel accessories in Denmark experienced retail current value growth of 2% in 2025, driven by a strong economy and increasing consumer spending. The trend towards sustainability and inclusivity significantly impacted value growth, with consumers seeking sustainable options and products from brands with sustainable practices. The category is characterised by a mix of global players and domestic brands, with e-commerce continuing to drive growth. The entry of new players like Lindex intensified

Apparel accessories in Argentina experienced a decline in 2025 due to economic challenges and a warmer winter, with retail volume sales decreasing by 10%. Despite this, the market is forecast to grow at a current value CAGR of 11% over the forecast period to reach ARS136 billion by 2030. The growth is expected to be driven by e-commerce, changing consumer preferences, and the expansion of apparel brands into accessories. Scarves will remain the dominant category, while men's accessories are expe

Apparel accessories in Vietnam saw restrained momentum as cautious spending led households to prioritise essential items, though targeted promotions and stronger travel activity helped sustain interest in specific products. Hats and caps performed comparatively well, supported by rising mobility and the need for practical, travelfriendly options, while other categories experienced softer demand. Looking ahead, growth is expected to be driven by rising digital engagement, visually led shopping be