COMPETITIVE LANDSCAPE
Hermès strengthens leadership as brand concentration rises in Singapore’s accessories market
The apparel accessories market in Singapore is concentrated, with Hermès Singapore (Retail) Pte Ltd commanding a 56% share in 2025, up from 48% in 2019. This steady rise underscores Hermès’ ability to blend heritage craftsmanship with modern innovation, leveraging digital storytelling, cultural relevance, and locally resonant trend-led designs to strengthen its appeal.
Studio Qiling emerges as a sustainability-led challenger amid stable competitive activity
Studio Qiling, a homegrown brand founded by Melissa Tan and Jasline Ang, has gained traction for its locally designed scarves. With a strong focus on minimalist aesthetics and sustainable materials, Studio Qiling appeals to consumers seeking eco-conscious and distinctive accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Singapore?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Singapore - Category analysis
KEY DATA FINDINGS
Young consumers and tourism rebound fuel accessories growth
Tourism recovery and rising disposable incomes drive steady growth
Rising incomes fuel premiumisation in functional belt design
Sustainability and material innovations redefine Singapore’s apparel accessories market
Belts retain leadership amid moderate growth and premiumisation trends
Local designs thrive with eco-friendly natural fibres
Tourism-led premium retail and e-commerce momentum drive accessories growth
Hermès strengthens leadership as brand concentration rises in Singapore’s accessories market
Studio Qiling emerges as a sustainability-led challenger amid stable competitive activity
E-commerce and resale platforms reshape apparel accessories distribution in Singapore
Experiential retail concepts like DORS revolutionising digital innovation
Apparel and Footwear in Singapore - Industry Overview
Rising incomes and circular fashion drive market resilience
Rising incomes and AI innovation fuel market resilience
E-commerce and sustainability innovations fuel footwear growth
Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
Sustainability becomes a core consumer expectation
Technology reshapes the market with AI and virtual try-ons
Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
Uniqlo maintains leadership through affordability and versatile product offerings
Rock Daisy launches natural fibre workwear for professionals
Pop-ups and limited editions strengthen emerging brands competitive landscape
Specialty stores supported by immersive in-store experiences and omnichannel strategies
E-commerce growth driven by convenience, social media, and exclusive offerings
Zalora and Thryft capture eco-conscious consumers through authenticated resale
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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