COMPETITIVE LANDSCAPE
Challengers reshape market with agile strategies and affordable products
In 2025, the apparel accessories landscape in the Philippines remained fragmented, with a mix of global players, domestic brands, and emerging companies competing for consumer attention. The top player, SM Retail Inc, maintained its lead with a value share of 8% in 2025, down from 9% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Philippines?
- Where is future growth expected to be most dynamic?
Apparel Accessories in the Philippines - Category analysis
KEY DATA FINDINGS
Ethical demand fuels growth amidst polarisation
Luxury and mass brands drive sales in polarised environment
Sustainable and inclusive designs drive innovation
Agile new entrants drive transformation in apparel accessories
Local consumers to drive demand for ethical and premium accessories
The widening gap between luxury and mass appeal
New brands and digital strategies to drive accessory trends
Challengers reshape market with agile strategies and affordable products
E-commerce drives growth with convenience and personalisation
Local collaborations thrive with cultural appeal
Apparel and Footwear in the Philippines - Industry Overview
Sustained expansion through sustainability and strategic adaptation
Strong value growth and the realities of market polarisation
Sustainability and inclusivity drive product innovation
The rise of agile local players and specialist global entrants
Market polarisation to continue, favouring budget-friendly and premium brands
Consumers to drive demand for sustainability and transparency
E-commerce expansion and the evolution of retail engagement
Local challenger brands aim to erode global incumbents' leadership
Offline retail remains dominant despite e-commerce growth
Experience-driven retail concepts to boost growth over forecast period
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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