PROSPECTS AND OPPORTUNITIES
Mixed outlook for apparel accessories
Apparel accessories faces opposing trends with positive and negative benefits anticipated over the forecast period which is likely to result in a flat performance overall. The trend towards less formal dress codes will increasingly drive office workers away from formal wear, especially since many companies now allow casual wear in the office since the pandemic.
Outdoor activities and sports can help lift sales
The post-pandemic boom in Taiwan outbound travel looks set to persist during the early years of the forecast period. Meanwhile, the rising interest in outdoor activities, such as camping and sports events, along with more active lifestyles, is expected to fuel demand for apparel accessories.
Opportunities for local niche brands to thrive
Local brands have been emerging across social media, through influencer marketing, independent cultural gift shops and third party e-commerce marketplaces, such as Pinkoi, Design Pin, and Eslite. Many of these brands are designed locally or are inspired by Taiwanese cultural heritage to attract domestic consumers, in particular young hipsters and foreign tourists.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Taiwan?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Taiwan - Category analysis
KEY DATA FINDINGS
Slight volume decline as demand stabilises for cloth face masks
Mixed performance as weather impacts demand
Uniqlo holds strong lead in competitive landscape
Mixed outlook for apparel accessories
Outdoor activities and sports can help lift sales
Opportunities for local niche brands to thrive
Apparel and Footwear in Taiwan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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