PROSPECTS AND OPPORTUNITIES
Fashion-conscious Gen Zs will boost accessories sales
Young Greek consumers are notably more style-conscious than previous generations and this is expected to fuel a surge in demand for apparel accessories over the forecast period. In response, fast fashion retailers like Zara and H&M are dedicating more store space to accessories, making them more visible and accessible to this trend-driven demographic.
Sluggish performance for ties, as casual wear takes centre stage
The market for ties in Greece is expected to experience flat performance in retail volume terms during the forecast period, influenced by evolving workplace fashion and changing lifestyle trends. As more companies adopt relaxed dress codes and remote working arrangements, demand for formal attire, including ties, is expected to wane.
Slow growth for hats/caps amid economic pressures and seasonal limitations
Despite growing consumer awareness of the risks of solar radiation and favourable fashion trends, the overall market for hats/caps in Greece is expected to face challenges. The mild climate limits demand for winter hats, resulting in low penetration within this segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Greece?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Greece - Category analysis
KEY DATA FINDINGS
Apparel accessories see positive growth, in face of shifting consumer trends
Milder winters impact sales of gloves while scarves are seen as versatile accessory
Fast-fashion brands continue to dominate the accessories landscape
Fashion-conscious Gen Zs will boost accessories sales
Sluggish performance for ties, as casual wear takes centre stage
Slow growth for hats/caps amid economic pressures and seasonal limitations
Apparel and Footwear in Greece - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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