COMPETITIVE LANDSCAPE
Zara España SA and other key players maintain strength through strategic collaborations
The apparel accessories market in Spain remains moderately fragmented, with several key players competing for share. In 2025, the top manufacturers in Spain by retail value were led by Zara España SA, with a 15% share, followed by Bershka BSK España SA at 8%.
No significant mergers or acquisitions expected to impact market
There were no notable mergers or acquisitions in 2025, nor are any anticipated in 2026. This stability in the competitive landscape suggests that the current market dynamics will continue, with existing players maintaining their strategies to capture market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Spain?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Spain - Category analysis
KEY DATA FINDINGS
Apparel accessories demonstrates resilience
Low prices result in shift to affordable options
Belts remains the largest category
Weather conditions impact sales of certain accessories
Influencers and e-commerce drive sales of fashion items
Belts to maintain largest share despite modest growth
Social media and sustainability to shape future trends
Zara España SA and other key players maintain strength through strategic collaborations
No significant mergers or acquisitions expected to impact market
Shein and TikTok Shop drive e-commerce growth
Retail e-commerce plays significant role
Apparel and Footwear in Spain - Industry Overview
Growth potential despite challenges
Shein and other low-price players gain market share
Apparel remains the largest category despite slow growth
Footwear drives dynamic growth with cautious optimism
Shein and dupe trends drive market polarisation
Dress-down looks to continue shaping sales
Sustainability and digital marketing to shape future
Influencers and new players reshape competitive landscape
Emerging players and digital strategies to drive future growth
TikTok Shop launch boosts retail e-commerce
Shein and local outdoor markets see growth
Rise of challengers influences development of distribution landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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