PROSPECTS AND OPPORTUNITIES
Second hand goods are possible threat to brands
The rise of second-hand markets is presenting a growing challenge for new apparel accessories. These items, such as ties, scarves, and caps, are easy to sell and buy on e-commerce marketplaces due to their universal fit, removing concerns about sizing.
E-commerce channels offers strong growth opportunities
E-commerce is expected to become a dominant channel for apparel accessories in the forecast period. Online retailers like Shein and Allegro have seen substantial growth due to the ease of browsing, low risk associated with inexpensive items, and the convenience of home delivery.
Technological developments create opportunities for small brands
Technology is making it easier for consumers to personalise their accessories and this creates opportunities for disruptors to enter the market. With automated processes and lower production costs for small items like hats, ties, and scarves, customisation is becoming more accessible.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Poland?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Poland - Category analysis
KEY DATA FINDINGS
Accessories provide affordable and personalised fashion
Sustainability becomes a mainstream issue
Ethical choices shape purchasing decisions
Second hand goods are possible threat to brands
E-commerce channels offers strong growth opportunities
Technological developments create opportunities for small brands
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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