COMPETITIVE LANDSCAPE
Small Polish labels challenge incumbents with distinctive designs
Apparel accessories in Poland is fragmented, with a mix of global players, domestic brands, and online platforms competing for share. In 2025, the top brands in retail value terms were LPP SA (Sinsay, Reserved, Mohito), H&M Hennes & Mauritz Sp Zoo, Roadget Business Pte Ltd (Shein), Zara Polska Sp Zoo, and VRG SA (Vistula, Bytom).
Orage Studio collaborates with Paris Hendzel to produce a limited-edition line of hats
Smaller brands often offer added value beyond mass brands, aligning with the broader mindset of calculating value. Emerging brands have gained traction by positioning accessories as fashion and personal style statements.
Emerging brands and e-commerce to drive future opportunities
The competitive landscape is expected to evolve as e-commerce becomes a more important channel for apparel accessories in Poland. Online retailers like Shein and Allegro have already seen substantial growth, and this trend is expected to continue.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Poland?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Poland - Category analysis
KEY DATA FINDINGS
Apparel accessories grows, as consumers look for fashion-led items
Non-seasonal staples drive sales
Weather conditions shape consumer preferences and sales
Local brands drive innovation with distinctive designs of apparel accessories for travel
Local brands to drive growth through design-led products and versatility
Non-seasonal staples and personalisation to drive future growth
E-commerce and sustainability will shape sales
Small Polish labels challenge incumbents with distinctive designs
Orage Studio collaborates with Paris Hendzel to produce a limited-edition line of hats
Emerging brands and e-commerce to drive future opportunities
Discounters and variety chains drive offline retail dominance
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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