PROSPECTS AND OPPORTUNITIES
Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
In the next two years, the Vietnamese economy is predicted to see growth, with anticipated increases in GDP of 6.0% in 2025 and 6.
Scarves expected to record the fastest CAGR in the future
Over the forecast period, scarves is expected to record the fastest CAGRs in both retail volume and current value terms, due to the expected rise in the number of local and international tourists in the future. According to the Ministry of Tourism, Vietnam is set to welcome between 25 million and 28 million international tourists, as well as 130 million domestic tourists in 2025-2026.
Live-streaming will continue to help boost value sales of apparel accessories
Over the forecast period, the popularity of live-streaming on e-commerce platforms such as Shopee and Lazada, and social networks such as Facebook significantly increased amongst apparel companies. More people have therefore been purchasing apparel accessories through online channels, especially during live-streams by sellers, in order to hunt for special discounts, as well as to get more information about the product they are looking for.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Vietnam?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Vietnam - Category analysis
KEY DATA FINDINGS
Inflation and gloomy economy affect the growth rate of apparel accessories
Hats/caps records the strongest value growth rate in 2024
Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation
Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
Scarves expected to record the fastest CAGR in the future
Live-streaming will continue to help boost value sales of apparel accessories
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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