PROSPECTS AND OPPORTUNITIES
Premium options and the outdoor trend are expected to support growth over the forecast period
Apparel accessories in Sweden is expected to show stable development over the forecast period with volume sales stagnating while value growth is positive. Retail value growth will primarily be driven by consumers trading up to more premium options, though value growth will slow due to subsiding inflation.
Frequent discounting is expected to dampen value growth for apparel accessories
Despite its steady demand driven by the country's varied climate, apparel accessories will continue to face several challenges over the forecast period. While apparel accessories are typically longer-lasting and less subject to wear and tear compared to other apparel items, many consumers delay purchases until they can find items on sale.
Manufacturers are expected to prioritise recyclability and sustainable production methods
Major apparel and footwear retailers, such as H&M Hennes & Mauritz, KappAhl, and Lindex, drive the apparel accessories market in Sweden, using an extensive retail network to encourage impulse buys of fashion-forward accessories while maintaining economy pricing to attract diverse customer profiles. Apparel accessories in Sweden typically serve as supplementary in-store purchases, to a lesser extent in online shopping, a trend that has historically limited more dynamic retail value sales, especially during economic instability as consumers prioritise essential clothing items.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Sweden?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Sweden - Category analysis
KEY DATA FINDINGS
Steady sales is driven by the demand for outdoor apparel accessories
Domestic low cost reatiler, H&M, retains its lead of the competitive landscape
Retail e-commerce is supported by the low demand to try items on instore
Premium options and the outdoor trend are expected to support growth over the forecast period
Frequent discounting is expected to dampen value growth for apparel accessories
Manufacturers are expected to prioritise recyclability and sustainable production methods
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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