Apparel accessories in Sweden is expected to show stable development over the forecast period with volume sales stagnating while value growth is positive. Retail value growth will primarily be driven by consumers trading up to more premium options, though value growth will slow due to subsiding inflation.
Despite its steady demand driven by the country's varied climate, apparel accessories will continue to face several challenges over the forecast period. While apparel accessories are typically longer-lasting and less subject to wear and tear compared to other apparel items, many consumers delay purchases until they can find items on sale.
Major apparel and footwear retailers, such as H&M Hennes & Mauritz, KappAhl, and Lindex, drive the apparel accessories market in Sweden, using an extensive retail network to encourage impulse buys of fashion-forward accessories while maintaining economy pricing to attract diverse customer profiles. Apparel accessories in Sweden typically serve as supplementary in-store purchases, to a lesser extent in online shopping, a trend that has historically limited more dynamic retail value sales, especially during economic instability as consumers prioritise essential clothing items.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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