COMPETITIVE LANDSCAPE
LC Waikiki maintains lead with extensive geographical coverage and competitive prices
The apparel accessories market in Turkey is characterised by a mix of global players and domestic brands, with LC Waikiki leading the market. LC Waikiki’s strong position is attributed to its extensive geographical coverage, wide product portfolio and competitive prices, holding a significant share of 27% in 2025.
Opportunities arise from e-commerce growth and market polarisation
The growth in e-commerce is expected to continue driving the apparel accessories market, with online stores specialising in accessories attracting customers with wide product portfolios and competitive prices. Local companies like LC Waikiki are likely to maintain their lead by expanding their accessory offerings and updating their collections frequently.
LC Waikiki expanding its accessories portfolio
LC Waikiki is planning to increase the percentage of accessories in its portfolio given the cross-selling opportunities they offer, as they can easily be positioned as add-on purchases. By expanding this category, LC Waikiki can increase average basket size and encourage impulse buying.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Turkey?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Turkey - Category analysis
KEY DATA FINDINGS
Cultural and religious practices continue to drive sales of scarves in Turkey
LC Waikiki drives growth with expanded accessory lines
Scarves lead sales in a polarised market
Product expansion and polarisation shape the apparel accessories market
LC Waikiki and local players lead market expansion with diverse offerings
Scarves maintain largest share despite polarisation trends
E-commerce drives growth and intensifies competition
LC Waikiki maintains lead with extensive geographical coverage and competitive prices
Opportunities arise from e-commerce growth and market polarisation
LC Waikiki expanding its accessories portfolio
LC Waikiki drives growth with expanded accessory lines through specialists
E-commerce gains traction with wide product portfolios and competitive prices
Omnichannel presence becomes increasingly important for retailers
LC Waikiki leads innovation with expanded accessory lines
Market polarisation fuels demand for diverse accessories
E-commerce drives growth and intensifies competition
Apparel and Footwear in Turkey - Industry Overview
Tourists helping to drive growth in the Turkish apparel and footwear market
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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