PROSPECTS AND OPPORTUNITIES
Rising unit prices expected as consumers shift to branded apparel accessories
More conservative women in Turkey are becoming increasingly aspirational and brand conscious and this trend is expected to impact apparel accessories over the forecast period. A growing number of premium international brands are likely to enter the Turkish market looking to take advantage of steady growth in scarves.
Product expansion from specialist apparel accessories retailers
As the preferred distribution channel for apparel accessories, new specialist retailers are likely to enter the landscape and will introduce new lines over the forecast period. This should create more choice for consumers as the years progress.
Online retailing will continue to witness significant growth
The increasing number of domestic online stores specialising in apparel accessories, such as Aker, Seyra Sarp and Esarppark is attracting many customers with their wide product portfolios and attractive prices. Apparel accessories are well placed to take advantage of the e-commerce trend as consumers tend to have fewer concerns such items will fit, compared with other types of apparel and footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Turkey?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Turkey - Category analysis
KEY DATA FINDINGS
Apparel accessories posts healthy volume growth
LC Waikiki continues to lead in apparel accessories
Domestic companies are highly responsive to local needs
Rising unit prices expected as consumers shift to branded apparel accessories
Product expansion from specialist apparel accessories retailers
Online retailing will continue to witness significant growth
Apparel and Footwear in Turkey - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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