PROSPECTS AND OPPORTUNITIES
Healthy outlook for apparel accessories
The Danish economy is expected to improve over 2025 and the following years with the National Bank of Denmark forecasting stable and moderate inflation, growing GDP and real wages and increasing private consumption. Apparel accessories is expected to see the positive benefits of this economic growth and see positive growth over the forecast period.
Milder winters pose some challenges
Winters in Denmark continue to become milder with fewer days of freezing temperatures, a trend that is likely to continue according to the Danish Meteorological Institute. As a large part of apparel accessories sales are winter wear such as gloves and scarves, this trend towards warmer winters may present some challenges to the category over the long term and manufacturers may seek to adjust their product range from items suited for extreme winter conditions, so some more suited for milder winters.
E-commerce solutions likely to become more sophisticated
As e-commerce sales in Denmark continue to grow over the forecast period, this represents an opportunity for players to use apparel accessories for add on purchases. As the need to try on accessories is less pronounced, consumers often feel more comfortable purchasing these items online.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Denmark?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Denmark - Category analysis
KEY DATA FINDINGS
Apparel accessories post strong recovery in volume sales
Fast fashion players enjoy leading positions
Retail e-commerce sales continue to expand
Healthy outlook for apparel accessories
Milder winters pose some challenges
E-commerce solutions likely to become more sophisticated
Apparel and Footwear in Denmark - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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