COMPETITIVE LANDSCAPE
Leading brands maintain appeal through innovation and pricing
The competitive landscape of apparel accessories in Australia remains fragmented, with a mix of global players, domestic brands, and online platforms competing for share. The top brands maintained their lead due to their ability to adapt to changing consumer behaviour and preferences, with a focus on sustainability, personalisation, and competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Australia?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Australia - Category analysis
KEY DATA FINDINGS
Polarisation, tech advancements and sustainable developments drive category
Premium and budget brands thrive amid market polarisation
Other apparel accessories drives sales with diverse offerings
Mosaic Brands Ltd’s administration highlights mid-tier struggles
Ongoing polarisation to see premium and budget brands continue driving growth
E-commerce to be supported by technological advancements
Sustainability to shape future development
Leading brands maintain appeal through innovation and pricing
Retail e-commerce drives sales of apparel accessories through convenience
AI-powered personalisation transforms online shopping experiences
Emerging brands leverage social media for growth
Samsara's enzymatic recycling technology drives eco-friendly innovation
Apparel and Footwear in Australia - Industry Overview
Modest growth amidst economic pressures and shifting consumer values
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
Sustainability and inclusivity drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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