PROSPECTS AND OPPORTUNITIES
Further scrutiny of discretionary spend likely to impact future category sales
Apparel accessories is anticipated to register low growth over the forecast period in both retail value sales (at constant 2024 prices) and volume terms, indicating fairly static unit price performance within the category. This is likely to be driven by consumers continuing to grapple with rising prices and uncertain financial prospects, leading to a further shift in spending habits.
Climate change, casualisation and economic pressures to pose challenges
Apparel accessories is likely to encounter a range of obstacles over the forecast period, shaped by trends and challenges that emerged over the latter part of the review period, such as casual dressing and economic fluctuations. These challenges are expected to continue influencing the demand for apparel accessories throughout the forecast period.
Online/offline to continue to blur boundaries as brands seek further customer engagement
Despite various pressures on the category, apparel accessories is likely to remain a dynamic environment over the forecast period, evolving to fuse fast fashion innovations and the growth of new marketplace competitors. Retail activations are likely to continue to showcase the appeal of apparel accessories and build relationships with consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Australia?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Australia - Category analysis
KEY DATA FINDINGS
Return to low growth for apparel accessories in 2024
Shein sets trends and responds to consumer demand within mass segment at rapid pace
Gulf between ultra-fast and slow fashion presents challenge within apparel accessories
Further scrutiny of discretionary spend likely to impact future category sales
Climate change, casualisation and economic pressures to pose challenges
Online/offline to continue to blur boundaries as brands seek further customer engagement
Apparel and Footwear in Australia - Industry Overview
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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