COMPETITIVE LANDSCAPE
Fast Retailing maintains its lead through functional product development
Japan's apparel accessories category is highly fragmented, with a wide array of players offering diverse product lines. This fragmentation reflects players’ responsiveness to seasonal trends, consumer preferences, and price sensitivity.
Convenience stores see growth in apparel accessories with affordable private label lines
Convenience store private label lines have emerged as a significant disruptor in the fashion space, including apparel accessories, with FamilyMart's Convenience Wear line and Lawson's collaboration with Muji are notable examples. These convenience stores are leveraging their nationwide distribution networks and 24/7 accessibility to offer affordable and practical apparel accessories.
Opportunities for companies to grow by leveraging the latest trends
There remain opportunities for companies in apparel accessories. They could focus on optimising their existing product lines and distribution channels to maintain their shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Japan?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Japan - Category analysis
KEY DATA FINDINGS
Apparel accessories sees polarisation and demand for functional accessories
Continued growth, especially for hats/caps, although ties and belts lose some relevance
Functional needs drive demand for specific accessories
Climate extremes drive functional innovation in apparel accessories
Consumers prioritise practicality and affordability in apparel accessories
Hats/caps to lead growth due to practicality and safety
Innovative products and services to shape apparel accessories
Fast Retailing maintains its lead through functional product development
Convenience stores see growth in apparel accessories with affordable private label lines
Opportunities for companies to grow by leveraging the latest trends
Offline retail dominates, with convenience stores rising thanks to affordable accessories
Retail e-commerce sees the rise of social commerce
Apparel and Footwear in Japan - Industry Overview
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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