The higher cost of living in recent years will continue to put downward pressure on household incomes and many Moroccan consumers will remain cautious about spending on less essential apparel accessories. Despite the mild volume growth registered in apparel accessories over 2024, total volume sales will remain well below pre-pandemic levels.
Casual attire will become increasingly popular in society and the workplace in Morocco, thus reducing demand for formal accessories like ties. In this scenario, ties will be mainly reserved for formal social gatherings, such as weddings.
In response to the fashion industry's growing contribution to greenhouse gas emissions, the trend towards natural fibres such as cotton, linen, silk, and cashmere is predicted to emerge and gain momentum in Morocco over the forecast period. These biodegradable materials offer a more sustainable alternative to synthetic counterparts, thus helping to reduce environmental impact.
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Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsThis report originates from Passport, our Apparel Accessories research and analysis database.
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