PROSPECTS AND OPPORTUNITIES
Apparel accessories will suffer from non-essential status
The higher cost of living in recent years will continue to put downward pressure on household incomes and many Moroccan consumers will remain cautious about spending on less essential apparel accessories. Despite the mild volume growth registered in apparel accessories over 2024, total volume sales will remain well below pre-pandemic levels.
Moroccan demand for ties to remain weak due to the casual attire trend
Casual attire will become increasingly popular in society and the workplace in Morocco, thus reducing demand for formal accessories like ties. In this scenario, ties will be mainly reserved for formal social gatherings, such as weddings.
Embracing natural fibres in apparel accessories
In response to the fashion industry's growing contribution to greenhouse gas emissions, the trend towards natural fibres such as cotton, linen, silk, and cashmere is predicted to emerge and gain momentum in Morocco over the forecast period. These biodegradable materials offer a more sustainable alternative to synthetic counterparts, thus helping to reduce environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel Accessories industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel Accessories industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel Accessories in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel Accessories in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel Accessories in Morocco?
- Where is future growth expected to be most dynamic?
Apparel Accessories in Morocco - Category analysis
KEY DATA FINDINGS
Climate change impacts sales of apparel accessories
Working from home trend continues to hamper sales
Surge in preference for economy-priced apparel accessories
Apparel accessories will suffer from non-essential status
Moroccan demand for ties to remain weak due to the casual attire trend
Embracing natural fibres in apparel accessories
Apparel and Footwear in Morocco - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Apparel Accessories
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
Apparel Accessories
Supplementary garments and clothing articles consisting of items as belts, scarves, gloves, hats, ties and other accessories. Knitted accessories (hats, scarves and gloves) are also included. Includes all such products designed for men, women, children, and infants. Shoes, bags and sunglasses are excluded and attributed to Footwear, Travel Goods and Sunglasses respectively.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel Accessories research and analysis database.
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