In 2025, toilet care in Greece recorded retail value sales of EUR24 million, reflecting a modest 1% increase compared to 2024. By contrast, retail volume sales grew by 9% to 1,969 tonnes. This disparity between retail value and volume growth indicates a shift towards more premium products, fuelled by fragrance innovation. Manufacturers are increasingly launching products featuring longer-lasting and more sophisticated scents, thereby reflecting a focus on more nuanced fragrance profiles.

Toilet care in the Dominican Republic showed sustained growth in retail sales value in 2025, primarily driven by middle- and high-income demographics. Lower-income consumers continued to perceive toilet care products as non-essential, often replacing them with lower-cost alternatives such as bleach, surface disinfectants and powdered detergent. The retail sales value of toilet care in the Dominican Republic reached DOP439 million in 2025, representing 5% growth from 2024. The growth in toilet ca

In 2025, toilet care in Hungary continued to grow in retail value sales, reaching HUF20 billion and representing a 5% increase on the previous year. The volume sales, however, saw stagnation or a minor decline due to economic uncertainty and high inflation, with 3,936 tonnes recorded. ITBs was the largest and fastest growing category in 2025, driven by convenience and effectiveness. It recorded retail value sales of HUF15.8 billion, with a growth rate of 5%. In-cistern devices also saw dynamic

Toilet care in Colombia experienced a moderate 6% rise in 2025, representing a slowdown in growth from the previous year and reaching a total retail value of COP24.4 billion. This progress was largely driven by the strong performance of private label in-cistern devices, which expanded rapidly and captured a significant portion of the market. In addition, toilet liquids/foams began to recover, posting nearly flat volume growth and a 7% increase in value.

Toilet care in Australia recorded retail value sales of AUD232 million in 2025, representing 2% growth in current terms. This expansion reflects rising environmental awareness and consumer demand for convenient, easy-to-use products. The market remained supported by stable household incomes, allowing consumers to invest in higher-quality, value-added products. Toilet liquids/foam registered the fastest growth, recording a 3% rise in current terms to AUD77.4 million and driven by consumer prefere

In 2025, the toilet care category in Saudi Arabia recorded steady growth, supported by favourable economic and demographic conditions. Median household disposable income reached SAR168,510, indicating a stable environment for consumer spending on home care products. At the same time, continued urbanisation, with the urban population reaching 30.5 million, is driving demand for convenient and efficient cleaning solutions suited to modern living spaces.

In 2025, the toilet care market in India demonstrated significant growth, driven by evolving product formats and a growing emphasis on sustainability. The retail volume of toilet care products recorded 7% growth on the previous year, while current value sales increased by 9%. The median disposable income per household in India was rising, indicating a positive economic backdrop that supported consumer spending on home care products.

In 2025, the toilet care category in the UK?experienced a 1% decline in retail volume, while retail value decreased by 2% to GBP246 million. Demand for toilet care remained low, with consistent declines in value and volume across all subcategories. The median disposable income per household in the UK was GBP51,703 in 2025, indicating a relatively stable economic environment. However, the standardised consumer confidence index was -0.6 in 2025. This negative sentiment likely contributed to the de

In 2025, the toilet care category in Paraguay demonstrated robust performance, growing by 8% to reach PYG20.7 billion in value sales. The median disposable income in Paraguay increased from PYG86 million in 2024 to PYG91 million in 2025, indicating growing consumer purchasing power and therefore leading to consumers pursuing convenient and effective toilet cleaning solutions. Furthermore, the urban population in Paraguay is increasing, showing a steady rise that has likely contributed to the gro

The toilet care category in Ethiopia recorded retail value sales of ETB57 million in 2025, representing 5% growth from the previous year, driven by increasing urbanisation and rising household incomes that supported greater consumer investment in hygiene and cleaning products. The urban population in Ethiopia reached 33 million in 2025, up from 31 million in 2024, with this expanding urban base generating growing demand for toilet care products as living standards and hygiene awareness improved.

In 2025, the toilet care market in El Salvador recorded a retail value of USD1.7 million, representing 4% growth from the previous year. This growth is notable in the context of El Salvador's urban population, which rose to 4.8 million in 2025. The growth in toilet care sales can be attributed to the increasing urban population and rising disposable incomes, which enable consumers to spend more on hygiene and cleaning products.

In 2025, toilet care in Tanzania recorded a retail sales value of TZS4.3 billion, representing a 2% growth from the previous year. This growth is notable in the context of Tanzania's urban population, which reached 26 million in 2025 and is expected to continue growing, thereby driving demand for toilet care products. The median disposable income per household in Tanzania was TZS5,020,695 in 2025, indicating a steady increase in consumer purchasing power.

In 2025, toilet care in Qatar recorded a retail value of QAR16 million, with a growth rate of 4%. The growth in toilet care sales can be attributed to the increasing urban population and rising household incomes. As the population grows and becomes more urbanised, the demand for toilet care products increases. The median disposable income per household in Qatar has also indicated a relatively high standard of living. Higher disposable incomes enable consumers to spend more on premium and special

In 2025, toilet care in Côte d'Ivoire continued its growth trajectory, driven by increasing urbanisation and rising median disposable income per household. The retail value of toilet care products reached XOF886 million in 2025, representing 6% current value growth from 2024. This growth is supported by the increasing urban population, which reached 17,902,500 in 2025, up from 17,293,300 million in 2024. The growth in toilet care sales can be attributed to the rising awareness of hygiene and the

In 2025, the toilet care category in Honduras recorded a retail value of HNL96 million, representing a 7% growth from the previous year. This growth is notable in the context of Latin America, where the category's performance can be influenced by various factors, including economic conditions and consumer preferences. The median disposable income per household in Honduras was HNL168,353 in 2025, supporting consumer spending on home care products.

In 2025, toilet care in Kuwait continued to grow, driven by increasing urbanisation and a growing awareness of hygiene. The urban population in Kuwait is a significant factor, with a steady increase in urban dwellers. The urban population in Kuwait reached 4,913,300 in 2024 and fell to 4,881,300 in 2025. Value sales for toilet care in Kuwait reached KWD5.1 million in 2025, representing 1% current value growth from 2024. This growth is supported by the increasing demand for hygiene products. The

The toilet care category in Croatia is experiencing steady and stable growth, supported by increasingly health-conscious consumer behaviour. Shoppers are placing greater emphasis on products that deliver high levels of hygiene while remaining safe for households and the environment. This is driving demand for antibacterial, chlorine-free solutions as well as convenient formats such as gel discs and rim blocks. Brands like Domestos and Denkmit are responding by expanding their portfolios with gen

Toilet care in Uruguay experienced positive growth in retail value terms in 2025, reaching UYU216 million. This growth was driven by an improved economic situation and a decrease in the annual inflation rate, making consumers less price-sensitive and positively impacting non-essential products like toilet care. However, consumers continue to opt for affordable products, thus brands can benefit from keeping their prices accessible.

In 2025, toilet care in Sri Lanka experienced strong growth despite economic challenges faced by consumers. Retail value sales reached LKR8.5 billion, representing 26% growth on the previous year. The median disposable income in Sri Lanka increased from LKR2.19 million in 2024 to LKR2.21 million in 2025, while the urban population grew and inflation stabilised, indicating an increase in consumer spending power.

In 2025, Angola's toilet care market is characterised by rising urbanisation and growing disposable incomes, particularly in major cities like Luanda and Benguela. This rise in disposable income has enabled consumers to spend more on hygiene products, driving the demand for toilet care solutions. Retail value sales for toilet care reached AOA2,123 million, with a growth rate of 12%. This growth is largely attributed to the increasing demand for effective and affordable toilet care solutions amon

The toilet care market in Laos has shown significant growth, with a retail value of LAK16.7 billion in 2025, representing a growth rate of 14% on the previous year. This growth can be attributed to the increasing urban population, the stabilising inflation rate, and the rising median disposable income per household in Laos, which increased from LAK125.9 million in 2024 to LAK138.4 million in 2025. The growth in urban population and increasing income levels are likely to drive the demand for toil

In 2025, the toilet care category in Uganda demonstrated a positive performance, with a retail volume of 734 million units and a retail RSP of UGX15.4 billion. This represents a 3% growth in retail volume and a 5% growth in retail RSP compared to the previous year. The growth in toilet care can be attributed to the increasing urban population, which rose to 6.5 million in 2025 from 6.1 million in 2024, indicating a growing demand for hygiene products.

Toilet care in Ghana recorded steady value growth in 2025, supported by stronger hygiene awareness and sanitation needs. Retail value sales reached GHS21 million in 2025, up 1 percentage point from 2024. The industry is shifting in important ways, driven by health and wellness concerns, which encouraged more households to use cleaners that are both effective and safe. Economic factors also shaped choices, with budget-conscious consumers opting for affordable local brands and refill packs. As con

In 2025, the toilet care market in Georgia was characterised by a growing demand for convenient and effective products. Retail value sales reached GEL11.4 million in 2025, representing a growth of 7% compared to the previous year. This growth was driven by the increasing popularity of products that provide additional value, such as improved cleaning properties and intense scents. The median disposable income per household in Georgia increased from GEL48,373 in 2024 to GEL55,427 in 2025 enabling