Competitive Landscape
Codifa Maintains Lead with Choc Brand Dominance
The toilet care market in Tunisia is highly concentrated, with the top companies holding significant shares. In 2025, CODIFA led the market with a 27% share, followed by Reckitt Benckiser South Africa (Pty) Ltd with 16%, and The Bolton Group with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Tunisia?
- Which are the leading brands in Toilet Care in Tunisia?
- How are products distributed in Toilet Care in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Tunisia - Category analysis
Key Data Insights
Strong Sales Growth Driven by Health Consciousness and Rising Household Income
Strong Sales Growth Driven by Health Consciousness and Rising Household Income
Toilet Liquids/Foam Dominate Sales with Evolving Product Formats
Private Label Expansion Disrupts Competitive Landscape
Rising Health Consciousness and Marketing Campaigns to Fuel Demand
In-Cistern Devices Expected to Emerge as Best Performing
Growing Awareness to Drive Shift to Specialised Toilet Care
Codifa Maintains Lead with Choc Brand Dominance
Traditional Grocery Retailers Lead Toilet Care Sales
Retail E-Commerce Remains Niche Despite Growth
Home Care in Tunisia - Industry Overview
Healthy Value Growth Amidst Evolving Market Landscape
Key Data Insights
Healthy Value Growth Amidst Evolving Market Landscape
Laundry Care Dominates Market, Home Insecticides Shows Dynamic Growth
Mood-Boosting Ingredients Drive Market
Affordable Products to Gain Traction among Consumers
Laundry Care to Maintain Dominance Driven by Premiumisation
Private Label Products Expected to Shape Future Trends
Henkel Tunisien and Sah Maintain Market Lead through Strong Distribution
Grocery Retailers Dominate Home Care Sales
Retail E-Commerce Remains Niche but Growing
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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