Competitive Landscape
SC Johnson & Son Leads with a Strong Brand Portfolio
Toilet care in Mexico is concentrated, with the top two companies, SC Johnson & Son and Reckitt Benckiser México, holding significant shares of retail value sales, together holding a 62% share. In 2025, SC Johnson & Son maintained its lead with a 36% share, driven by the strong performance of its Pato brand, particularly in in-cistern devices.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Mexico?
- Which are the leading brands in Toilet Care in Mexico?
- How are products distributed in Toilet Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Mexico - Category analysis
Key Data Insights
Demand for Convenience Drives Sales of Toilet Care Solutions across the Board
Demand for Convenience Drives Sales of Toilet Care Solutions across the Board
Evolving Product Formats in Toilet Care
Fragrance Enhancements to Boost Mood and Drive Premiumisation
Consumers Will Drive Demand for Convenient Solutions
Sustainable Products and Packaging Anticipated to Gain Traction
Private Label Expected to Gain Further Traction as the Perceived Quality Gap Narrows
SC Johnson & Son Leads with a Strong Brand Portfolio
Hypermarkets Leads Distribution Thanks to a Wide Range of Innovative Products
Home Care in Mexico - Industry Overview
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Key Data Insights
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Formats Evolve to Meet Consumers' Changing Lifestyles
Industrias Alen Drives Fragrance Innovation
Sustainable and Convenient Products Expected to Drive Growth
Laundry Care to Remain the Largest Category and See Steady Growth, Although Formats Will Change
Retail E-Commerce to Reshape the Retail Landscape
Fábrica De Jabón La Corona Leads with a Strong Brand Portfolio
Private Label Gains Traction Amid Economic Uncertainty
Walmart Drives Sustainability with Circular Economy Initiatives
Strategic Moves May Reshape the Competitive Dynamics
Small Local Grocers Leads Sales with Proximity and Personalised Service
Retail E-Commerce Gains Traction with Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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