PROSPECTS AND OPPORTUNITIES
Dominance of top players expected to prevail, while private label will gain relevance
Toilet care in Mexico was dominated by SC Johnson & Son and Reckitt Benckiser in 2024, which together accounted for over 60% of retail value sales. This dominance is expected to prevail in the forecast period, due to the strength of their distribution, and their constant investment in innovation and promotion.
Innovation expected to attract consumers’ attention
Toilet care in Mexico is expected to maintain growth in both retail volume and current value terms throughout the forecast period. In-cistern devices and ITBs (rim blocks) will remain the leaders in value terms, as brands in these categories have been improving their performances through reformulation.
Wholesalers to benefit from growth in toilet care
Although the participation of wholesalers in toilet care remained stable over the last five years, and it is not comparable in size with other channels, such as hypermarkets, it has opportunities for growth in Mexico, due to the attractiveness of its prices. Wholesalers such as El Zorro Abarrotero, a Mexican company with 110 outlets and almost 45 years of experience, has focused its strategy on the supply of fmcg, with detergents and surface cleaners playing an important role.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Mexico?
- Which are the leading brands in Toilet Care in Mexico?
- How are products distributed in Toilet Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Mexico - Category analysis
KEY DATA FINDINGS
Modest volume growth as multi-purpose cleaners are popular amongst Mexicans
Building a brand portfolio strategy around a company’s key strengths
Active move towards sustainable packaging – pouches
Dominance of top players expected to prevail, while private label will gain relevance
Innovation expected to attract consumers’ attention
Wholesalers to benefit from growth in toilet care
Home Care in Mexico - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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