PROSPECTS AND OPPORTUNITIES
Toilet care to witness a mild recovery
Economic recovery and lower inflation is expected to raise consumer confidence and purchasing power over the forecast period. Toilet care is expected to recover as consumers become more willing to invest in separate home care products.
Manufacturers to invest in specific features and functions
With urbanisation and potentially improving living standards, toilet care is set to become more accessible to a wider audience over the years. In addition, players are likely to invest in improving their formulations to include specific features and functions, such as fragrances and disinfectant power.
E-commerce and social media to play more significant roles in toilet liquids/foam
Local players are likely to place a greater emphasis on social media to increase brand awareness. They are also increasing their use of third party e-commerce platforms to increase accessibility and close the gap with leading global brands, which already leverage strong brand identities and distribution networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Egypt?
- Which are the leading brands in Toilet Care in Egypt?
- How are products distributed in Toilet Care in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Egypt - Category analysis
KEY DATA FINDINGS
Consumers use multi-purpose cleaners in place of toilet care
Households switch to more affordable brands in rim blocks
E-commerce channel has marginal share in toilet care
Toilet care to witness a mild recovery
Manufacturers to invest in specific features and functions
E-commerce and social media to play more significant roles in toilet liquids/foam
Home Care in Egypt - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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