PROSPECTS AND OPPORTUNITIES
An ongoing decline is predicted for toilet care, as promotional activities challenge value growth
Over the forecast period, consumer preference for toilet care products will be those that offer speed, ease, and effectiveness in cleaning. However, despite this trend, the category is expected to record an ongoing decline in volume and value growth.
Brands will focus on innovations within rim blocks in an effort to boost retail value
Over the forecast period, rim blocks are expected to see innovative features introduced. These innovations, including continuous cleaning and disinfection, all-in-one cleaning solutions, and longer-lasting scents, are likely to drive consumer interest.
Biodegradable solutions are set to launch as players focus on sustainable attributes
Over the forecast period, manufacturers of toilet care products are expected to place greater emphasis on sustainability. This focus will align with consumers growing concerns over the environmental impact of toilet care products and their potential health risks.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Switzerland?
- Which are the leading brands in Toilet Care in Switzerland?
- How are products distributed in Toilet Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Switzerland - Category analysis
KEY DATA FINDINGS
A decline in retail value as price promotions hinder stronger value sales
Toilet liquids/foam gains ground as it offers ease of use and a variety of scents
Migros retains its lead as private label products attract budget-conscious consumers
An ongoing decline is predicted for toilet care, as promotional activities challenge value growth
Brands will focus on innovations within rim blocks in an effort to boost retail value
Biodegradable solutions are set to launch as players focus on sustainable attributes
Home Care in Switzerland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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