PROSPECTS AND OPPORTUNITIES
Affordable hygiene will drive growth for toilet care products in Brazil
The easing of inflation rates, and the availability of an increasing number of cheaper brands are expected to lead toilet care products in Brazil to see solid and rising rates of retail volume and current value growth over the course of the forecast period. The major sanitary concern of the COVID-19 crisis pushed growth in the review period.
Warehouse clubs will continue to lead the shift in retail dynamics and consumer preference
With wide distribution that covers the majority of the country, as well as broad portfolios of products with a technological advantage and high consumer awareness, Ceras Johnson and Reckitt Benckiser are expected to continue to dominate toilet care products in Brazil in the forecast period. They will have more room for growth in the southern and northern regions, leveraging the growth of the warehouse clubs channel.
The rise of regional players in toilet care products in Brazil
Despite the already strong growth of regional players in Brazil, there is still room for continued improvement, with many emergent companies which have a wide range of products and cheap prices still having the opportunity to carry out packaging and formula updates to reach a broader consumer group. With consumers open to new products and experiences, and retailers open to offering new brands and products on their shelves, manufacturers have the opportunity to shine by offering attractive packaging which attracts shoppers’ attention.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Brazil?
- Which are the leading brands in Toilet Care in Brazil?
- How are products distributed in Toilet Care in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Brazil - Category analysis
KEY DATA FINDINGS
Regional brands flourish amidst inflationary pressure
In-cistern devices in Brazil boosted by the consumer preference for foam and fragrances
Rising competition and inflationary pressure shift consumers’ priorities
Affordable hygiene will drive growth for toilet care products in Brazil
Warehouse clubs will continue to lead the shift in retail dynamics and consumer preference
The rise of regional players in toilet care products in Brazil
Home Care in Brazil - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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