PROSPECTS AND OPPORTUNITIES
Limited prospects despite population growth
Toilet care is expected to see volume sales stagnate over the forecast period, despite immigration expanding the potential consumer base, as well as the development of innovative products such as toilet cleaning strips. Private label products are expected to provide strong competition for brand names as consumers look for value for money and private labels offer competitive products.
Adoption of technology such as smart toilets expected to help reduce demand for toilet care over forecast period
Technologically advanced products, including smart toilets, bidet attachments, and bidet seats, are expected to see higher levels of adoption over the forecast period. This could provide a marginal headwind to value and volume growth in toilet care products.
International players set to maintain dominance over forecast period
SC Johnson & Son Inc and Reckitt Benckiser Group Plc (RB) remained the leading players in toilet care in Canada in 2024. SC Johnson & Son excelled in both rim blocks and toilet cleaning systems with its well-known Scrubbing Bubbles brand, underscoring the influence of brand recognition in shaping consumer preferences within the competitive landscape of toilet care.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Canada?
- Which are the leading brands in Toilet Care in Canada?
- How are products distributed in Toilet Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Canada - Category analysis
KEY DATA FINDINGS
Decreases in value and volume as consumers focus on essentials
Canadian players active in category with sustainable and innovative products
E-commerce sees decline but remains a key channel in a competitive environment
Limited prospects despite population growth
Adoption of technology such as smart toilets expected to help reduce demand for toilet care over forecast period
International players set to maintain dominance over forecast period
Home Care in Canada - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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