PROSPECTS AND OPPORTUNITIES
Toilet care expected to maintain stable growth over the forecast period
With the use of toilet care products increasing during the pandemic, it might have been expected that subsequent declines would be seen as sales rebounded. However, overall toilet care in Taiwan is expected to see continuous increases in both retail volume and current value terms throughout the forecast period.
International brands set to maintain their lead in toilet care
International brands Mr Muscle and Magiclean continued to lead toilet care in value terms in 2024, together accounting for more than half of sales. Kao keeps launching new Magiclean products which emphasise their strong antibacterial feature, which appeals to local consumers who prefer Japanese brands or made-in-Japan products.
Private label will continue to account for a negligible share due to the popularity of standard brands
Private label has a minimal presence in toilet care in Taiwan, as most consumers prefer purchasing major brands, as they are keen to purchase the most efficient products. Although Carrefour and RT Mart held minimal value shares in 2024, their sales were on a declining trend, and they are unlikely to make a bigger splash in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Taiwan?
- Which are the leading brands in Toilet Care in Taiwan?
- How are products distributed in Toilet Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Taiwan - Category analysis
KEY DATA FINDINGS
Toilet care registers continued growth in 2024
Toilet liquids/foam continues to register higher value sales than in-cistern devices
In-cistern devices has lower consumer trust, while ITBs is hampered by high prices
Toilet care expected to maintain stable growth over the forecast period
International brands set to maintain their lead in toilet care
Private label will continue to account for a negligible share due to the popularity of standard brands
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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