PROSPECTS AND OPPORTUNITIES
Continued sluggish performance
Retail volume sales of toilet care products in Lithuania are not expected to see any significant deviation from 2024 levels over the forecast period. While the slow but steady growth of rim blocks may contribute slightly to overall category expansion, the dominant segment of liquids/foam will see a relatively sluggish performance.
Minimal innovation expected with focus on marketing claims
No major innovations are anticipated in toilet care over the forecast period. Instead of introducing groundbreaking developments, manufacturers are expected to focus on enhancing existing product features, emphasising claims such as "fresher," "cleaner," and "fewer microbes".
Competition from alternative cleaners
Toilet liquids and foams are expected to face increasing competition from other home care products in the coming years. The most traditional substitute, bleach, remains a competitor, although its appeal is fading due to concerns over its strong odour and potential health risks.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Lithuania?
- Which are the leading brands in Toilet Care in Lithuania?
- How are products distributed in Toilet Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Lithuania - Category analysis
KEY DATA FINDINGS
Flat performance for toilet care despite constant promotional activity
Rim blocks drive growth
Limited innovation, but eco-friendly products show potential
Continued sluggish performance
Minimal innovation expected with focus on marketing claims
Competition from alternative cleaners
Home Care in Lithuania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
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This report originates from Passport, our Toilet Care research and analysis database.
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