PROSPECTS AND OPPORTUNITIES
Toilet care to see volume and value sales remain positive during forecast period
The toilet care category is expected to maintain steady volume sales, with value growth driven by essential consumption patterns closely tied to demographic trends. Toilet liquids/foam, with its products viewed as indispensable, is likely to see limited innovation, as consumers continue to prioritise efficiency in this segment.
Tablets hold potential for greater growth if consumer awareness improves
Toilet care tablets/powders, which have gained popularity in other home care categories due to their water-free concentration and lower environmental footprint, present growth opportunities in toilet care. Bleach tablets, in particular, show potential as an economical and efficient solution.
Sustainability trend will increasingly drive development and shape innovation
Sustainability is a growing trend in home care and one which is likely to have a growing influence on sales of toilet care. Consumers are increasingly looking for products which are effective but which are also kinder to the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in France?
- Which are the leading brands in Toilet Care in France?
- How are products distributed in Toilet Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in France - Category analysis
KEY DATA FINDINGS
Steady performances for toilet care in 2024
Competitive and distribution landscapes remain stable for toilet care
Green products see low growth as performance and convenience remain crucial
Toilet care to see volume and value sales remain positive during forecast period
Tablets hold potential for greater growth if consumer awareness improves
Sustainability trend will increasingly drive development and shape innovation
Home Care in France - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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