PROSPECTS AND OPPORTUNITIES
Toilet care expected to continue growing
Toilet care in South Africa is forecast to grow at a faster pace in retail current value terms in the forecast period. Consumer awareness of the benefits of hygiene and cleanliness will continue to rise, which will support the growth of the category.
In-cistern devices and ITBs will struggle to achieve volume growth due to low consumer affordability
Toilet liquids/foam will continue to be the biggest category within toilet care in South Africa in the forecast period, and is set to continue growing in both retail volume and current value terms. Consumers enjoy the format of these products, but in particular their lower unit price than alternatives in toilet care.
Fragrance likely to be increasingly important
In the forecast period, offering a wider variety of fragrances is likely to be key to attract more South African consumers. Not only do local people want their toilet facilities to be clean and hygienic, but they also appreciate them emitting a refreshing scent.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in South Africa?
- Which are the leading brands in Toilet Care in South Africa?
- How are products distributed in Toilet Care in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in South Africa - Category analysis
KEY DATA FINDINGS
Hygiene awareness supports growth for toilet care
Toilet liquids/foam shows slower growth in 2024
Stable competitive landscape, with SC Johnson maintaining its lead
Toilet care expected to continue growing
In-cistern devices and ITBs will struggle to achieve volume growth due to low consumer affordability
Fragrance likely to be increasingly important
Home Care in South Africa - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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