PROSPECTS AND OPPORTUNITIES
Maturity to further hinder category’s growth potential
Given the high penetration of rim blocks in Germany, the potential for a stronger performance by toilet care will be limited over the forecast period. Brands are expected to continue to invest in new product development to increase value sales, particularly through new fragrances.
Tablet format offers growth potential
The tablet format, which has gained popularity in other home care categories in Germany due to its water-free concentration and lower environmental impact, offer growth opportunities in toilet care. In particular, toilet care tablets/powders offer potential as an economical and efficient solution.
Fragrance likely to remain a key focus area
Innovation in home care, including toilet care, is expected to focus largely on fragrance. While the creation of more effective formulations will remain a key focus for new developments, fragrance is becoming increasingly important and has proven to be a successful means of attracting consumer interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Germany?
- Which are the leading brands in Toilet Care in Germany?
- How are products distributed in Toilet Care in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Germany - Category analysis
KEY DATA FINDINGS
Some volume and value decline in a mature category
Established presence in local market negatively impacts performance of ITBs
Competitive landscape remains stable
Maturity to further hinder category’s growth potential
Tablet format offers growth potential
Fragrance likely to remain a key focus area
Home Care in Germany - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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