Competitive Landscape
Arabian Trading Supplies Maintains the Top Spot with the Leading Brand Harpic
The toilet care market in Saudi Arabia is moderately concentrated, with the top three manufacturers accounting for 75% of the market in 2025. Arabian Trading Supplies is the clear market leader with a 47% share, followed by Henkel Alki SA at 16% and Abu Dawood Industrial Co at 12%.
Competitors Focus on Convenient Formats and Mood-Enhancing Scents
In 2025, competitors focused on innovation to meet rising consumer trends, introducing mood-enhancing products and new, more convenient product formats. For instance, Basamh Trading Co launched Mr Muscle Disc Rim Block/Gel Stamp in Marine Fresh Scent in 2025, representing a new format.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Saudi Arabia?
- Which are the leading brands in Toilet Care in Saudi Arabia?
- How are products distributed in Toilet Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Saudi Arabia - Category analysis
Key Data Insights
Evolving Product Formats Support Steady Value Growth in Toilet Care
Evolving Product Formats Support Steady Value Growth in Toilet Care
Toilet Liquids/Foam Leads Sales with Consistent Innovation
Mood-Boosting Ingredients Gain Traction in Premium Offerings
Consumer Demand for Convenient and Effective Solutions Is Set to Support Sales
Local Preferences Are Expected to Influence Product Innovation
Rising Hygiene Awareness Is Set to Drive Demand for High-Performance Solutions
Arabian Trading Supplies Maintains the Top Spot with the Leading Brand Harpic
Competitors Focus on Convenient Formats and Mood-Enhancing Scents
Supermarkets and Hypermarkets Lead Toilet Care Sales through Ease and Convenience
Evolving Consumer Habits Leads Retail E-Commerce to Gain Traction in 2025
Home Care in Saudi Arabia - Industry Overview
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Key Data Insights
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Laundry Care Leads Value Sales through Convenience and Premium Appeal
Multifunctionality and Evolving Product Formats Influence Home Care
Laundry Care Is Set to Lead Sales through Premium and Multifunctional Appeal
Changing Consumer Preferences and Localisation Are Set to Influence Innovation
Mood-Boosting Ingredients Are Set to Drive Demand in Home Care
Procter & Gamble Co and Modern Industries Co Lead with a Strong Focus on Essential Home Care Products
Competitors Gain Ground through Multifunctional Innovation
Grocery Retailers Dominate Sales through Convenience, Accessibility and Competitive Pricing
Retail E-Commerce Gains Traction through Rising Internet Penetration and the Growing Demand for Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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