PROSPECTS AND OPPORTUNITIES
Increasing demand for sustainable toilet care solutions
In Malaysia, consumers are increasingly seeking eco-friendly toilet care products which that feature recyclable packaging and natural, plant-based ingredients. This shift is largely driven by the rising standard of living among young adults and parents with children, who are more willing to invest in high-quality ingredients to ensure their health and wellbeing.
Rising demand for disinfectants in cleaning routines
There is a growing trend among consumers to incorporate disinfectants into their cleaning routines. Many consumers are purchasing separate disinfectants to complement their regular task-specific cleaners, or are even using them independently.
E-commerce sales will continue to rise, although physical stores will retain largest share of the pie
E-commerce is expected to maintain its growth trajectory, driven by aggressive promotional strategies such as price slashes, double-day sales events, membership deals and vouchers on platforms like Shopee, Lazada and TikTok, among others. These tactics encourage consumers to wait for sales events to stock up on their supplies, making online shopping an attractive option.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Malaysia?
- Which are the leading brands in Toilet Care in Malaysia?
- How are products distributed in Toilet Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Malaysia - Category analysis
KEY DATA FINDINGS
Steady growth for toilet care, fuelled by increasing hygiene concerns
In-cistern devices are valued for round-the-clock cleaning function
Growing demand for multipurpose cleaners amid busy lifestyles
Increasing demand for sustainable toilet care solutions
Rising demand for disinfectants in cleaning routines
E-commerce sales will continue to rise, although physical stores will retain largest share of the pie
Home Care in Malaysia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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