PROSPECTS AND OPPORTUNITIES
Slower, yet positive projected growth
The market for toilet care in Bulgaria is poised to experience positive growth in both volume and value terms (at constant 2024 prices), although at a slower pace than during the review period. This will be within the context of the expected normalisation of inflation and stabilisation of retail prices.
Positive growth expected for toilet liquids/foams and rim blocks
Toilet liquids/foams and ITBs will continue to see positive growth in retail volume terms, as well as remaining the dominant subcategories. While the rim liquids segment is expected to decline, rim blocks, especially the leading brand Bref, will see further growth.
Bref to maintain leadership, but local brands and private labels will gain ground
Henkel Bulgaria EOOD’s Bref will continue to lead the toilet care category over the forecast period. However, locally produced brands like Medix, along with established players such as WC Net and Domestos, are expected to expand their market share in the toilet liquids segment by introducing new, innovative products and formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Bulgaria?
- Which are the leading brands in Toilet Care in Bulgaria?
- How are products distributed in Toilet Care in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Toilet care maintains growth amid stabilised prices
Decline in toilet care tablets/powders and in-cistern devices
Rapid growth for e-commerce and health and beauty specialists
Slower, yet positive projected growth
Positive growth expected for toilet liquids/foams and rim blocks
Bref to maintain leadership, but local brands and private labels will gain ground
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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