PROSPECTS AND OPPORTUNITIES
New product development to play role in driving growth
Toilet care is expected to see stable growth over the forecast period, with positive growth in both retail volume and value sales. Consumers are becoming more hygiene conscious, and this trend is expected to continue driving sales of toilet care over the forecast period.
Manufacturers to target increasingly eco-conscious consumer demand
With rising environmental awareness, consumers will increasingly seek out eco-friendly and sustainable toilet care products. This trend will see a growing demand for rim blocks and toilet liquids that are made from biodegradable or natural ingredients.
Discounters expansion to support rise of private label segment
The discounters channel is expected to further develop its private label offerings in toilet care over the forecast period, leveraging competitive pricing and improved quality to capture a larger market share. In line with such developments, the private label segment is expected to see continued expansion in the forecast period, especially given the precarious economic situation in Poland.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Poland?
- Which are the leading brands in Toilet Care in Poland?
- How are products distributed in Toilet Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Poland - Category analysis
KEY DATA FINDINGS
New product development supports growth
Henkel Polska stays out in front
Discounters is the leading distribution channel
New product development to play role in driving growth
Manufacturers to target increasingly eco-conscious consumer demand
Discounters expansion to support rise of private label segment
Home Care in Poland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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