PROSPECTS AND OPPORTUNITIES
Fulcron could look to expand into toilet care but private label likely to remain the big winner
Arexons launched a new line of home care products under the brand Fulcron towards the end of the review period. The line includes surface care and floor care products, descalers and drain openers that are meant to be more aggressive and professional than those of its competitors, as well as new lines of hand and automatic dishwashing detergents.
More paper packaging welcomed as consumers focus more on the environment
Over the forecast period there is expected to be an ongoing shift away from bulky HDPE bottles towards alternative options which are easier to transport and store and which are better for the environment. For example, Spuma’s toilet care powder comes in 400g board tabs for 20 cleaning sessions with these products aimed at eliminating bad odours as well as increasing hygiene and descaling the toilet and pipes.
Promotional activity likely to remain low with players under pressure to give consumers more for their money
Over the forecast period, inflation is predicted to stabilise but promotional activity will likely remain limited at least in the short term. Retailers will likely look to regain some of the margins they lost during the final few years of the review period when operating costs spiralled upwards.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Italy?
- Which are the leading brands in Toilet Care in Italy?
- How are products distributed in Toilet Care in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Italy - Category analysis
KEY DATA FINDINGS
Limited editions bring new novelties to toilet care but price remains the key consumer concern
Standard bleach seen as an effective and affordable replacement for toilet care
Henkel streamlines its portfolio while WC Net loses share to private label
Fulcron could look to expand into toilet care but private label likely to remain the big winner
More paper packaging welcomed as consumers focus more on the environment
Promotional activity likely to remain low with players under pressure to give consumers more for their money
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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