Competitive Landscape
Leading Brands Maintain Dominance through Scale and Innovation
The toilet care landscape in the US is concentrated, with the top three manufacturers, The Clorox Co, Reckitt Benckiser Inc, and SC Johnson & Son Inc, holding a combined 77% value share in 2025. The Clorox Co leads with a 44% share, followed by Reckitt Benckiser Inc with 22%, and SC Johnson & Son Inc with 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in USA?
- Which are the leading brands in Toilet Care in USA?
- How are products distributed in Toilet Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the US - Category analysis
Key Data Insights
Emotional Value and Brand Resilience as Clorox Defends Premium Positioning Amid Price Pressure
Emotional Value and Brand Resilience as Clorox Defends Premium Positioning Amid Price Pressure
Affordability and Familiarity Support Strength of Toilet Liquids/Foam
Convenience Drives Format Innovation and Sales
Future Growth to be Driven by Sustainability and Technology
Navigating Price Sensitivities and Brand Loyalty
Leading Brands Maintain Dominance through Scale and Innovation
Supermarkets and Hypermarkets Lead Offline Distribution, While E-Commerce Is Strong Performer
Home Care in the US - Industry Overview
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Multifunctionality and Economic Stability Drive Industry Growth
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Leading Players Maintain Dominance through Innovation and Multifunctionality
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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