PROSPECTS AND OPPORTUNITIES
Toilet liquids/foam as the most popular segment
The toilet care category is projected to maintain stable growth throughout the forecast period, supported by factors such as population growth and heightened consumer awareness of hygiene in the post-pandemic context. Within this category, toilet liquids/foam is expected to remain the biggest segment.
Safety and eco trends will shape category progress for forecast period
There is growing consumer focus on health and environmental sustainability, which is reshaping the toilet care market in Kazakhstan. Consumers are increasingly prioritising products with safer chemical compositions and eco-friendly attributes.
Comet brand likely to lose share
In the forecast period, the Comet brand is expected to see a further decline in its market share within toilet care liquids segment. This anticipated decrease is linked to Procter & Gamble’s decision not to enter into a supply agreement for this product, which will likely affect its availability and competitiveness.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Kazakhstan?
- Which are the leading brands in Toilet Care in Kazakhstan?
- How are products distributed in Toilet Care in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Price rises slow down in 2024
Development of online retail as key growth driver
ITBs segment sees start to recovery
Toilet liquids/foam as the most popular segment
Safety and eco trends will shape category progress for forecast period
Comet brand likely to lose share
Home Care in Kazakhstan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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