PROSPECTS AND OPPORTUNITIES
Continued growth, and opportunities to move towards sustainability
Toilet care holds retail volume and current value growth potential in Japan, influenced by price revisions and the rising demand for high-value products that emphasise convenience and hygiene. In-cistern devices is expected to continue to account for the highest value sales in the forecast period, due to the convenience of such products, although it is anticipated to see only low growth, as it is a mature category in which it is difficult to add further value.
Product enhancements meet consumer demand for hygiene and convenience
A key trend in product development has been the enhancement of antibacterial and anti-soiling features, which are essential for maintaining cleanliness. In addition, as seen in Kao’s recent name change for its products, crafting intuitive and user-friendly product messaging could also boost competitiveness in this category.
Japanese companies seek growth abroad amidst declining population
As Japan faces inevitable long-term effects from its declining population, some companies are seeking future growth opportunities in overseas markets. According to Euromonitor’s Consumers data, Japan’s total population is projected to decrease by 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Japan?
- Which are the leading brands in Toilet Care in Japan?
- How are products distributed in Toilet Care in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Japan - Category analysis
KEY DATA FINDINGS
Toilet care adapts to inflation in Japan
Kao’s branding shifts to simplifying toilet care products
Cultural cleaning traditions drive seasonal promotions for toilet care
Continued growth, and opportunities to move towards sustainability
Product enhancements meet consumer demand for hygiene and convenience
Japanese companies seek growth abroad amidst declining population
Home Care in Japan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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