PROSPECTS AND OPPORTUNITIES
Private label expected to establish a stronger foothold in toilet care
After a strong entry, private label is expected to continue gaining share in toilet care over the forecast period with increasing numbers of consumers turning to discounters not just for home care but also their groceries in general. Discounter outlets have widespread geographical coverage in Colombia ensuring they are accessible to most consumers.
Green products unlikely to emerge
Although Colombians are concerned about climate change and the impact of their purchasing decisions on the environment they are not yet willing to pay a higher price for green products, especially considering the prevailing economic uncertainty in the country. Therefore, it can be expected that companies will direct their efforts into the development of new fragrances or different pack sizes, and not towards the development of environmentally friendly products.
Commercial brands have an opportunity relying on small local grocers
Over the forecast period, modern retail channels, including discounters, will likely continue to dominate sales of toilet care products in Colombia thanks to their wider offer and competitive prices. Online sales are minimal in toilet care and this situation is unlikely to change significantly over the forecast period with locals yet to fully embrace retail e-commerce for their home care needs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Colombia?
- Which are the leading brands in Toilet Care in Colombia?
- How are products distributed in Toilet Care in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Colombia - Category analysis
KEY DATA FINDINGS
Toilet care products are not a priority for consumers
Multinational brands continue to lead but private label explodes onto the scene with affordable in-cistern devices
Social networks encouraging consumers to use homemade cleaning solutions
Private label expected to establish a stronger foothold in toilet care
Green products unlikely to emerge
Commercial brands have an opportunity relying on small local grocers
Home Care in Colombia - Industry Overview
Home care in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!