PROSPECTS AND OPPORTUNITIES
Some stabilising of toilet care sales likely once economy improves
During the pandemic, the penetration of toilet care in Chilean households increased considerably, with consumers focused on cleaning and disinfecting more frequently than usual. However, the significant increase in prices from 2022 reversed this trend, with many consumers avoiding the purchase of in-cistern devices and ITBs in an attempt to save money.
Simplifying of cleaning routines will still drive some demand for in-cistern devices
Despite predictions for further volume declines over the forecast period, some consumers will continue to favour in-cistern devices, as they look to simplify routines by providing a consistent clean with minimal effort. Users appreciate the ease of maintenance, as they do not require frequent replacement.
The rise of scented solutions within toilet care
Fragrance has become a priority for many consumers in Chile, especially as part of household chores. In this context, adding scent to the bathroom, one of the areas in the home most likely to generate unpleasant odours, is considered essential.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Chile?
- Which are the leading brands in Toilet Care in Chile?
- How are products distributed in Toilet Care in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Chile - Category analysis
KEY DATA FINDINGS
Easing of cleaning routines negatively impacts demand for toilet care
The shift to multi-purpose cleaners places pressure on category
SC Johnson & Son changes focus while maintaining leadership
Some stabilising of toilet care sales likely once economy improves
Simplifying of cleaning routines will still drive some demand for in-cistern devices
The rise of scented solutions within toilet care
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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