PROSPECTS AND OPPORTUNITIES
Anticipated continued growth for toilet care, driven by premium and eco-friendly products
The market for toilet care in Hungary is projected to achieve steady growth in both volume and constant value terms (at 2024 prices) over the forecast period. This will be supported by the stabilisation of inflation and the absence of significant price hikes, which will improve consumer purchasing power.
Expected decline in demand for tablets/powders and in-cistern devices
Toilet care tablets/powders and in-cistern devices are projected to experience a decline in volume sales over the forecast period. The lack of innovation and differentiation in these formats will hinder their appeal, particularly as consumer preferences shift toward more convenient and versatile solutions, such as toilet liquids and foams.
Rim blocks to lead growth in toilet care
Rim blocks is expected to become the fastest-growing area of toilet care in volume terms over the forecast period, despite a high level of maturity. Hungarian consumers will be willing to pay more for these products as they are quick and easy to use, which is appealing amid busy lifestyles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Hungary?
- Which are the leading brands in Toilet Care in Hungary?
- How are products distributed in Toilet Care in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Hungary - Category analysis
KEY DATA FINDINGS
Eco-friendliness and convenience are key drivers of growth
Toilet liquids and foams dominate sales
Declining sales for Ecover brand
Anticipated continued growth for toilet care, driven by premium and eco-friendly products
Expected decline in demand for tablets/powders and in-cistern devices
Rim blocks to lead growth in toilet care
Home Care in Hungary - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!